ROLE OF VISUAL MERCHANDISING IN FOOTWEAR
IN BATA STORE
FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT
Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky Selarka Vaibhav Mittal Juhi Aggarwal Kirti Pandey Shikha Dhingra Chief (MC) Batch – 2012-14
Introduction To The Topic
Review of Literature
Justification to the Topic
Research Findings and Interpretation
Result and Conclusion
Recommendation and Suggestion
Life is a long journey, wherein each one of us crosses number of milestones. Every stoppage teaches us a lot. We, being the student of PGDM, Retail Marketing and Management, learnt a plethora of things and were being bombarded with lots of learning, events, projects and seminar.
The two-year full time program of management course helps in lots of learning such has been the presentations and projects, which enhanced our learning by adding on to our world of knowledge. Completing a Research Project is one of the parts of our learning process to enhance our skills.
It was a lifetime experience for which we thank my teacher Dr. Ritu Bajaj, and administration of Jagan Institute of Management Studies
Finally, yet importantly, we would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project
Success in any endeavor can never be achieved single handedly. It requires guidance, co-operation and support by many individuals. A number of people have contributed towards making this project a success. Some have contributed to this work by their valuable suggestions and advice while others were our pillars of support from which we drew our inspiration and strength.
We are extremely thankful to our institution Jagan Institute of Management Studies for providing us such a great opportunity. It has been a great learning experience on our technical as well as personal aspects my sincere thanks to,my Internal Guide Dr. Ritu Bajaj for her great support and guidence.
We are thankful to each and every person who has contributed his surplus for the completion of this project and also for the completion of this report. Working on this wonderful project was a unique experience. Knowledge, experience and confidence gained by this project will be useful for the rest of our career.
We do hereby declare that this piece of project entitled Role of Visual Merchandising in Footwear in Bata Store for the partial fulfillment of the requirements for the award of the degree of Post Graduate Diploma In Retail Marketing and Management
It is a record of original work done by me under the supervision and guidance of Dr.Ritu Bajaj, Faculty, PGDM, RMM, Jagan Institute of Management Studies. This project work is my own and has neither been submitted nor...
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