Visual Merchandising in Bata

RESEARCH REPORT
ON
ROLE OF VISUAL MERCHANDISING IN FOOTWEAR
IN BATA STORE

FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT

Supervisor: Candidate:
Dr. RITU BAJAJ Kanika Malhotra Rinky Selarka Vaibhav Mittal Juhi Aggarwal Kirti Pandey Shikha Dhingra
Chief (MC) Batch – 2012-14

INDEX

Particular
T.Sign

 Foreword
 Acknowledgment
 Declaration
 Abstract
 Introduction To The Topic
 Review of Literature
• Research Design
• Justification to the Topic
 Observation
 Research Findings and Interpretation
 Result and Conclusion
 Recommendation and Suggestion

FOREWORD

Life is a long journey, wherein each one of us crosses number of milestones. Every stoppage teaches us a lot. We, being the student of PGDM, Retail Marketing and Management, learnt a plethora of things and were being bombarded with lots of learning, events, projects and seminar.

The two-year full time program of management course helps in lots of learning such has been the presentations and projects, which enhanced our learning by adding on to our world of knowledge. Completing a Research Project is one of the parts of our learning process to enhance our skills.