Visual Ethnography
Visual Ethnograpy in User Studies and Product and Service Development
Contents
* Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment
Objective of the module
* Promoting user-centred product development * Demonstrating research results
User studies and user experience as starting points for product development
* Conventional market research is inadequate in ensuring consumer satisfaction relating to product development * The product must be appropriate for its purpose and context of use, attractive, emotionally appealing and pleasant to use (positive and luxurious, comprehensive user experience) * Product development needs to be supported by user information; user habits, needs, values and wishes, the context and situation of product use as well as personal experiences in user and product interaction. * The preferences of users depend e.g. on culture, fashion and habits. * Measuring user satisfaction and experience is inadequate solely through user surveys, interviews or test groups at different design stages. * Observing authentic situations of use and data analysis are able to chart out user reactions and responses.
User information is more than market and customer information. (Hyysalo 2006)
Typical sources, strengths and weaknesses of user, customer and market information. (Hyysalo 2006)
Situation of use, i.e. context * Situation of the product's actual use * Several factors involved * Users * Objectives * Tasks * Equipment * Physical environment of use * Social environment of use * CONNECTION OF USE?
Do, Say, Make
Contents
* Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment
Objective of the module
* Promoting user-centred product development * Demonstrating research results
User studies and user experience as starting points for product development
* Conventional market research is inadequate in ensuring consumer satisfaction relating to product development * The product must be appropriate for its purpose and context of use, attractive, emotionally appealing and pleasant to use (positive and luxurious, comprehensive user experience) * Product development needs to be supported by user information; user habits, needs, values and wishes, the context and situation of product use as well as personal experiences in user and product interaction. * The preferences of users depend e.g. on culture, fashion and habits. * Measuring user satisfaction and experience is inadequate solely through user surveys, interviews or test groups at different design stages. * Observing authentic situations of use and data analysis are able to chart out user reactions and responses.
User information is more than market and customer information. (Hyysalo 2006)
Typical sources, strengths and weaknesses of user, customer and market information. (Hyysalo 2006)
Situation of use, i.e. context * Situation of the product's actual use * Several factors involved * Users * Objectives * Tasks * Equipment * Physical environment of use * Social environment of use * CONNECTION OF USE?
Do, Say, Make