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visual design
THE FRAMES

THE FRAMES provide us with different ways of understanding the visual arts.

USING THE FRAMES

The meaning of the work is understood in relation to the sensory, felt or perceived experiences of the artist and the audience (the viewer)

WRITING ABOUT ARTWORKS FROM THE SUBJECTIVE FRAME
1. Write about the emotion that the artwork communicates to you
2. Think about the connection between your life, feelings and experiences and those you can see in the artwork
3. Think about the ways the artist has shared their feelings or experiences with you
4. Look at the artwork and list the ways you and your life and ideas could be connected with the ideas and experiences of the artist who created the work.

The subjective frame reminds us that art is something emotional. Artists bring to artworks their ideas and feelings about themselves and their worlds.

The subjective frame recognises the importance of intuition and the subconscious in art. It is also about the sensory, imaginative and felt aspects of art.

The subjective frame is about connecting art to life, experiences, ideas and feelings. Art becomes a powerful form of communication between artist and the audience. Art is used to represent the artist and to speak their ideas.

WRITING ABOUT ARTWORKS FROM THE STRUCTURAL FRAME
1. Explain how the artist uses and arranges the various elements and principles of design and composition
2. Give a detailed description of the artwork
3. Try to describe and interpret how the artist has used elements such as colour, symbols, shape, tone, size and composition
4. Write about the media used and anything special about the techniques the artist has used.

The structural frame relates to the visual structures in an artwork and how their use affects you as the audience. You look for the link between structural decisions and the effect they have.

The

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