Visual Communication

Topics: Graphic design, Advertising, Typography Pages: 3 (842 words) Published: December 19, 2010
Nowadays, visual communication has developed in the line of the developing of technology. Firstly, what is the meaning of visual communication? In my word, visual communication is a process where by information is delivered using media that can be read or looked. Moreover, the idea of visual communication is how to express your idea into its media and it is really depend on your ability to synchronise between your idea in your brain and your translation into its media. The aim is to tell the people in attractive way, so people can easily understand it. In the past people used a visual communication just in limited way. For instance, they just use a typography as a media to deliver the idea or information likes newspaper, telegram, etc. Nowadays, visual communication has developed into wide variety such as typography, drawing, graphic design, illustration, and so on. Actually i'm concerning about graphic design; so in here, I try to explain more detail about typography and graphic design, and combine it to make an implementation into business communication such as advertising.

Secondly, making a visual communication really need sense of art in every side. For instance, if you want to make an advertising banner, you can't overlooked the character of the text that you used in that banner because each type of character has a different meaning and purpose. Therefore, the art of creating, selecting, arranging the glyph is called typography. In addition, each character has each function, so you must really pay attention of this thing, otherwise people will not understand what the exact meaning that you want to tell. For example, the character type using a 'serif' at the end of the stroke represent a formal type of text. If you use it on the title, it looks elegant and exclusive. Many famous luxury brands use this kind of character as their type of character in their brand such as Victoria's Secret, The Executive, Zara, etc. Moreover, it is also used when you want...
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