Week 5: Final Project
CGD218: Visual Literacy in Business
Instructor: Hannah Judson
January 21, 2013
“We communicate through images. Visual communication is a central aspect of our lives, and much of it is done indirectly, through symbolic means: by words and signs and symbols of all kinds.” (Berger,2007)
I have chosen to use the process of visual communication, as oppose to the other many chooses that can be used. Some of the approaches to visual communication include: images, graphics, symbols and signs, shapes and colors, charts and graphs, typography, and cartoons and illustrations. I recently constructed a visual piece that communicated the steps to making a Latte. I have found that the best effective was using the visual communication. I used various images and illustrations, and topped it off with a little typography. My visual is mainly targeting the younger to older adults ranging from the ages of young adults to senior citizens. I use the more simply method. I have found this to be the easiest way to make a Latte at least for me. The following paragraphs will explain why.
I believe that using the communicating visually may only take place for a couple of seconds, especially when attempting to reach an audience of the young adult to the and older age groups like senior citizens. It is important that the message be brief because you can lose people’s interest. This is why the most important words in the visual and simple steps are the best. I tried to keep the steps simple in order to keep the attention of the targeted audience for as long as is necessary to convey the message intended. Aside from brevity and being visually stimulating, my visual communication attempt was simple.
In conclusion, all of the approaches to communicate visually are in their own ways effective. However, my images display proper demographic targeting, the most important and effective aspect of the communication process....
References: Berger, A. (2008). Seeing is Believing: An Introduction to Visual Communication (3rd ed.). New York: McGraw-Hill.
Nelson, Lauren. (2010). Information on effective visual communication. Retrieved from www.ehow.com
Effectiveness of visual language presentations. (2004). MacroVU Inc., Retrieved from www.macrovu.com
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