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Visual Comm

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Visual Comm
Visual Communication
Introduction: A small activity before the speech. Put images of famous brands (eg: logos, products w/o names) on the slide show and ask the audience to guess. Make sure that everyone can guess
“You guys get all right answers, but now ask yourself a question that Dr. Self always always ask us to do ‘How do you know?’. Your answer can be bcz they’ve become trademark, they can be seen everywhere, maybe bcz of their colors… All of these features belong to what we are going to make a speech on today – the visual comm.”

Visual Communication
Definition on Wiki: Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources. Recent research in the field has focused on web design and graphically oriented usability. It is part of what a graphic designer does to communicate visually with the audience.

Quote about Vis Comm * Create your own visual style, let it be unique for yourself and yet identifiable for others. (Orson Welles) * An early use of the exact phrase appears in an 1918 newspaper advertisement for the San Antonio Light which says:

One of the Nation's Greatest Editors Says:
One Picture is Worth a Thousand Words
The San Antonio Light's Pictorial Magazine of the War
Exemplifies the truth of the above statement--judging from the warm reception it has received at the hands of the Sunday Light readers * “Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” - Paul Martin Lester, “Syntactic Theory of Visual Communication” * In the book “Visual Communication Research Design” (2009), the author Kenny defines visual communication “ as a social process in which people exchange messages that include visuals”

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