Visual Analysis Of Gatorade, That's G

Gatorade is the manufacturer of sports-themed beverages and food products, built mainly around its signature line of sports drinks. Gatorade is currently manufactured in over 80 countries. Does anybody know how Gatorade’s name originated? Gatorade was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous sport activities. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category. I will be analysing the changes over time in Gatorade’s TV advertising. I will also note similarities and common trends seen over 40 years of Gatorade
This ad has a heavy emphasis on achieving and striving for greatness and links achieving and striving for greatness with the consumption of Gatorade. This commercial features prominent athletes across a wide range of sports. They include, Eli Manning, David Tyree, Dwayne Wade, Kevin Garnett, Abby Wambach, Serena Williams, LaDanian Tomlinson, Torah Bright, Jeff Gordon and Michael Jordan. The visual techniques are very prominent throughout this advert. Quick cuts between athletes and other sports create a quick flow to the ad. As well after every two or three athletes shown a Gatorade bottle is slammed onto a table, each bottle reading something different. Quotes such as “no excuses’ or “bring it on”. This helps the viewer to link the greatness and accomplishments of the athletes to the fact that they drink Gatorade. Cultural context plays an important role in this ad. It is assumed that the viewer has a reasonably understanding of sports in the US. In order to understand certain components of the ad, for example the helmet catch by David Tyree in super bowl 42 or that Michael Jordan is jumping in the air because he had hit a game winner in the NBA finals against the Jazz. However, this advert doesn’t just include highly decorated athletes it also includes unknown average everyday athletes such as skaters, street ballers, wheel chair basketball players and recreational soccer players. Gatorade
They want people to associate sports and success with the consumption of Gatorade. Gatorade has molded over the years from being merely a “thirst quencher” to being a juggernaut in the sporting world now serving as the official drink for over 11 professional leagues across the