Visual Analysis Essay

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The Effectiveness of the AT&T Texting While Driving Commercial Texting while driving has become a growing trend to many young adults and has also become one of the country’s top killers. AT&T has provided many commercials to relay the message that texting while driving is dangerous. The new traumatic texting while driving commercials have had greater effects on its audience now more than ever. This specific commercial provides you with a heartfelt story of a dreary man, Chandler, who is placed in a small grey room enhancing the idea of sadness and death. His monotone voice brings the mood down as he talks about killing three children while texting the words “I love you” while driving. This commercial’s appeal to persuade the audience with his remorseful story tugs on their heartstrings and draws people in making these commercials so effective. When the audience first sees the commercial, the first thing they should notice is Chandler because as he is sitting directly in the middle, the colors behind are dark and draw the audience’s attention towards him. The commercial pushes the audience to feel sad and a little confused as to what this man is doing in a dark room all by himself. As the commercial continues, the audience will lose confusion and starts to be a little angry at that the fact that the man killed three innocent children. After the commercial ends, the audience feels some type of grief which makes them reassure themselves that they won’t do the same thing. AT&T created this commercial for people to understand that there are things in the world that can be prevented and texting and driving is one of them. The scene of the commercial was also helpful in getting AT&T’s point across on no texting while driving. The darkness of the room made the audience feel sorry for Chandler and actually make the audience focus on what he is saying instead of drawing their attention to other things. The commercial continues to show Chandler but brings that camera

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