Visitor Motivations to Attend Events
Table of contents
Introduction 1 Food and wine festival 2 Sport event 3 Music Festival 5 Cultural events 6 Analysis of motivation 8 Common motivation factors 8 Unique motivation factors 9 Need for organiser 9 Conclusion 10 Bibliography 11
Visitor Motivations to Attend Events
Introduction
Motivation is the force. Pinder, cited in Gällstedt (2003), defines motivation as ‘‘a set of energetic forces that originate both within as well as beyond an individual’s being to initiate work-related behaviours, and to determine its form, direction, intensity, and duration’’ (Gällstedt, 2003). Mullins (2008) describes motivation as this force which drives any person to show a specific behaviour towards any condition or situation or things.
There are mainly two different natures of motivation one is come from person’s internal desire to do action. It is always self-applied and self accomplishment in individual. This kind of motivation is referring to the intrinsic motivation (Bratton et. al, 2010). While we discuss about the motivation of event visitor it also fall on this types of motivation visitor attend in the event to fulfil their personal desire. But there are different factors of motivation which fulfil visitors' desire. In the other hand extrinsic motivation works on external level of individuals. Every individual have expectation of external tangible outcomes like financial rewards, bonus, pay increase, profit share, and promotion in their job (Bratton et. al, 2010).
The festival and events have extensively increased in number. Along with that its visitor also increased (Lee, 2000). Now a days events and festivals giving economy support to the hosting community or party. It's becoming an important tool for development for the community. Every year festivals and events are popular and visitor travel a long journey to participate. There are different kinds of events and festivals for example Sports, Cultural, Tourism, Music, Religious.
Introduction 1 Food and wine festival 2 Sport event 3 Music Festival 5 Cultural events 6 Analysis of motivation 8 Common motivation factors 8 Unique motivation factors 9 Need for organiser 9 Conclusion 10 Bibliography 11
Visitor Motivations to Attend Events
Introduction
Motivation is the force. Pinder, cited in Gällstedt (2003), defines motivation as ‘‘a set of energetic forces that originate both within as well as beyond an individual’s being to initiate work-related behaviours, and to determine its form, direction, intensity, and duration’’ (Gällstedt, 2003). Mullins (2008) describes motivation as this force which drives any person to show a specific behaviour towards any condition or situation or things.
There are mainly two different natures of motivation one is come from person’s internal desire to do action. It is always self-applied and self accomplishment in individual. This kind of motivation is referring to the intrinsic motivation (Bratton et. al, 2010). While we discuss about the motivation of event visitor it also fall on this types of motivation visitor attend in the event to fulfil their personal desire. But there are different factors of motivation which fulfil visitors' desire. In the other hand extrinsic motivation works on external level of individuals. Every individual have expectation of external tangible outcomes like financial rewards, bonus, pay increase, profit share, and promotion in their job (Bratton et. al, 2010).
The festival and events have extensively increased in number. Along with that its visitor also increased (Lee, 2000). Now a days events and festivals giving economy support to the hosting community or party. It's becoming an important tool for development for the community. Every year festivals and events are popular and visitor travel a long journey to participate. There are different kinds of events and festivals for example Sports, Cultural, Tourism, Music, Religious.