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Visitor in Singapore Art Museum

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Visitor in Singapore Art Museum
Executive summary
As the tourism industry is doing well throughout the world, there are a lot of tourism sites which has gained benefits from it and one of it is the Singapore Zoo. However, many of the tourism sites do not aware of the visitor-related management issues that are happening under their area of control. For the Singapore Zoo, there is currently an overcrowding issue which has brought detriments for them. In order to deal with the overcrowding issue, the manager of the Singapore Zoo can implement one of the management planning tools such as Visitor Management Impact which will be discussed in this report and also strategies which can help in reducing the impacts from the overcrowding issue.

1. Introduction
Tourism industry has gained large popularity and brought a lot of benefit for tourism destinations since the last decades. However, most tourism sites only concern about how to obtain maximum profit from the visitors and neglected the issues which might caused negative impacts and led to failure in achieving the management objectives. The main purpose of this report is to identify the visitor-related management issue of Singapore Zoo and discuss the possible causes and impacts which arise due to the issue identified. Moreover, some management actions in term of approaches and strategies will be recommended in order to deal with the management issue encountered by Singapore Zoo.

2. Background of Singapore Zoo
The Singapore Zoo, also referred to as Mandai Zoo and formerly known as Singapore Zoological Gardens is opened on the 27th of June in 1973. Furthermore, the Singapore Zoo is built on a 28 hectares piece of land with a grant from the Singapore government. The zoo applies a modern method of displaying animals in almost natural habitats providing the visitors a chance to view a large number of animals which is around 316 species contains of 36% threatened species (Singapore Zoo, 2011).
The Singapore Zoo is visited by a large number of

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