Visit Florida
SWOT ANALYSIS
COMPETITION ANALYSIS
CONSUMER ANALYSIS
COMPANY ANALYSIS
MKT 642
PETER ATMALI
September 24, 2003
SWOT Analysis
Strength
As a tourist destination, Florida has many strong assets. First, it offers a variety of attractions that caters to everyone. Below is a list of attractions available for people with different interests: • Cultural Events – festivals, fairs, carnivals • Cultural Places – antiques, art galleries, art centers, missions • Family & Friends – amusement and theme parks, malls, markets, shops, sightseeing tours and cruises, aquariums, zoos, wildlife sanctuaries • Historical Places – memorials, monuments, museums • Nature – beaches, gardens, lakes, keys, nature trails, scenic drives, state and national parks • Sport – sport events and venues
Second, Florida offers a mild climate all year round. Florida’s weather can be categorized as either warm or hot. During winter period, the temperature ranges from the middle 60s to the middle 70s during the day. During summer period, the temperature ranges from the middle 80s to the middle 90s during the day. Florida’s mild climate makes it an ideal place for outdoor activities. Third, Florida’s geographic location offers many opportunities for outdoor activities. Florida has about 1,000 miles of coastlines for the beach lovers. Florida also has many lakes for the camping enthusiasts. Last, Florida’s geographic location (Gulf of Mexico on the west and Atlantic Ocean on the east) makes it an ideal docking place for cruise ships going to the Caribbean and Mexico. Fourth, Florida is easily accessible by car, airplanes, and boats. Florida has three major interstate highways (I-10, I-95, and I-70) and five major international airports (Fort Lauderdale, Miami, Orlando, Tampa, and St. Petersburg-Clearwater). Furthermore, Florida has many restaurants and lodgings to
COMPETITION ANALYSIS
CONSUMER ANALYSIS
COMPANY ANALYSIS
MKT 642
PETER ATMALI
September 24, 2003
SWOT Analysis
Strength
As a tourist destination, Florida has many strong assets. First, it offers a variety of attractions that caters to everyone. Below is a list of attractions available for people with different interests: • Cultural Events – festivals, fairs, carnivals • Cultural Places – antiques, art galleries, art centers, missions • Family & Friends – amusement and theme parks, malls, markets, shops, sightseeing tours and cruises, aquariums, zoos, wildlife sanctuaries • Historical Places – memorials, monuments, museums • Nature – beaches, gardens, lakes, keys, nature trails, scenic drives, state and national parks • Sport – sport events and venues
Second, Florida offers a mild climate all year round. Florida’s weather can be categorized as either warm or hot. During winter period, the temperature ranges from the middle 60s to the middle 70s during the day. During summer period, the temperature ranges from the middle 80s to the middle 90s during the day. Florida’s mild climate makes it an ideal place for outdoor activities. Third, Florida’s geographic location offers many opportunities for outdoor activities. Florida has about 1,000 miles of coastlines for the beach lovers. Florida also has many lakes for the camping enthusiasts. Last, Florida’s geographic location (Gulf of Mexico on the west and Atlantic Ocean on the east) makes it an ideal docking place for cruise ships going to the Caribbean and Mexico. Fourth, Florida is easily accessible by car, airplanes, and boats. Florida has three major interstate highways (I-10, I-95, and I-70) and five major international airports (Fort Lauderdale, Miami, Orlando, Tampa, and St. Petersburg-Clearwater). Furthermore, Florida has many restaurants and lodgings to