Vishal Mega Mart, Price Gap Analysis, Jalandher

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ACKNOWLEDGEMENT

I feel great pleasure in presenting this summer training project in the hands of my mentor Mr. Manish Rajput. It is really a great opportunity given by him to me. This research work is combined effort of many hearts, hands and brains. First of all I would like to thank God who showered his blessing in every step of this profile and has given me this opportunity to conduct this industrial profiling.

I am immensely grateful to Vishal mega mart Jalandhar-II for providing me this opportunity for bringing out my talent. Now my grateful thanks to my Mentor and Course Co-ordinator Mr. Manish Rajput who helped me a lot and guided me in every step related to this project.

I also want to thank my teachers, Staff Member and friends for their valuable advice and guidance who helped me to complete this project successfully.

MUKESH RANA

MBA (RETAIL MANAGEMENT)

P R E F A C E:-

This Summer Training Project has been prepared as a part of my course curriculum. As the topic is “A study of Price gap analysis on Non-Food department & Consumer behavior analysis of Vishal Mega Mart”. I found this project very interesting and educative. By working in Vishal Mega Mart I gained knowledge about all aspects and operations of a retail organization and got a practical aspect of working in an organization.

With the growing popularity of retail sector, most of the people are involving in this sector. Before entering in this sector one should know the correct scene of retail sector and have an overview of how this market operates etc. This project is carried out to translate the theoretical knowledge of the subjects in to the practical field work.

Keeping these things in mind, it is the matter of great privilege and satisfaction for me to place this report before the readers. The report is prepared in very simple language using very systematic research methodology. And I hope this will give light