Virtue Ethics

Powerful Essays
Topics: Ethics
Our case this module, one of virtue ethics, brings us to a systematic overhaul of one of the largest toy making companies in the world in Mattel. The overhaul took place during almost the entire first decade of the second century. The over haul was in compliance with the Global Manufacturing Principles (GMP). This is an amazing case that I feel is similar to inflicting pain on yourself in order to get used to pain therefore a stronger and better person. The thing that I do not understand is that conflict, pain and problems do not create character but simply reveal it. Regardless of my feelings on character issues the toy maker Mattel did set out do so something quite unusual for a corporation of their size in trying to comply with the GMP. The “GMP called for the creation of and independently and externally based monitoring system that would verify Mattel’s compliance with it code of conduct in a manner that would be credible to the public and engender trust in Mattel’s GMP-related performance claims” (Sethi, Veral, Shapiro, & Emelianova, 2011, p.487). What they implemented enacted, but ultimately terminated over the course of a nine year life was described as “totally unprecedented” (Sethi, Veral, Shapiro, & Emelianova, 2011, p.487) by Prof. S. Prakash Sethi. Sethi was one of the people hired to conduct operations to identify and explore any immoral or unethical procedures in the company’s labor culture. We are going to be looking at this case in the context of Virtue Ethics and seeing how a few of the virtuous attributes, that shined the brightest in my eyes, attempted to ratify and create anew their corporate labor culture. The virtuous attributes that stand out to me in the case and the one’s I would like to highlight are those of Idealism, Accountability and Consideration.
Idealism is the belief in or pursuance of ideals (Collins English Dictionary, 2009). It is also defined as the cherishing or pursuit of high or noble principles, purposes, goals,



References: Consideration. (2012). Dictionary.com LLC. Retrieved November 17, 2012 from: http://dictionary.reference.com/browse/Consideration+?s=t Barton, James. (n.d.) List of Virtues. Virtue Science. Retrieved November 17, 2012 from: http://www.virtuescience.com/virtuelist.html Fieser, J. (2005). Ethics. Retrieved on October 15, 2012 from http://www.iep.utm.edu/ethics/#H2 Idealism. (2009). Collins English Dictionary - Complete & Unabridged 10th Edition. Retrieved November 17, 2012, from Dictionary.com website: http://dictionary.reference.com/browse/idealism Idealism. (2012). Dictionary.com LLC. Retrieved November 17, 2012 from: http://dictionary.reference.com/browse/idealism Introduction to Ethics. (2011). Retrieved on October 15, 2012 from http://www.sevenoaksphilosophy.org/ethics/introduction.html Johnson, R. (2008). Kant’s Moral Philosophy. Retrieved on August 10, 2011 from: http://plato.stanford.edu/entries/kant-moral/ O’Brien, T. (2009). Virtue Ethics. [Podcast]. Retrieved on Nov. 15, 2012 from: http://www.viddler.com/explore/twob1961/videos/8/ Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved August 2, 2011 from: http://proquest.umi.com/pqdweb?index=0&did=2330329231&SrchMode=1&sid=1&Fmt=6&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1312294460&clientId=29440 Velasquez, M., Andre, C., Shanks, T., & Meyer, M. J. (2008). Ethics and Virtue. Retrieved on Nov. 14, 2012 from: http://www.scu.edu/ethics/practicing/decision/ethicsandvirtue.html

You May Also Find These Documents Helpful

  • Good Essays

    Virtue ethics

    • 580 Words
    • 2 Pages

    Virtue ethics belongs to the branch of philosophy called ethics. Virtue ethics is also a sub branch of normative ethics and it contrasts with disteleology because normative ethics is more concerned about characteristics of a person rather than the moral duties and laws they must abide, so Natural Moral Law, Kantian ethics and Divine Command are usually dismissed by Virtue Ethics. This ethical theory also contrasts with consequentialism e.g. Utilitarianism which is more focused on results and outcomes…

    • 580 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Virtue Ethics

    • 736 Words
    • 3 Pages

    Ethics Essay Rhonda Mayer ETH 316 December 2, 2012 Renae Szad The main goal of any ethical theory is to do what 's right and good. All theories involve following moral rules or acting in accordance with chosen ethical values. Sometimes what is right and good, the rules, or the values are common to different theories. There is overlap in the theories that result in the same conduct in a moral situation although for different reasons under the different applicable theories…

    • 736 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Virtue Ethics

    • 1323 Words
    • 6 Pages

    Ethics for me emphasizes the character in a person rather than rules or consequences. I realize that every action that we take or word that we may say falls under Ethics. I feel by identifying individual’s habits and behaviors will assist in tell what kind of Ethics and morals this individuals has. By understand what your habits and behaviors are, will allow you to reach ‘the good life’, these habits and behaviors are virtue ethical as Aristotle states (Nash, 1999). This type of ethical theory…

    • 1323 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Virtue Ethics

    • 1125 Words
    • 5 Pages

    “Critically evaluate the view that ethics should be more concerned with who you are than what you do.” Virtue Ethics and the view that ethics should be wholly concerned with a person’s attributes based on the holistic theory of Aristotle and his Golden Mean, is a newly accepted theory, which looks at a person’s virtues and not their actions. It is a view that directly contrasts with the theories of Kant and Bentham, which focus on actions as opposed to the actual person making those actions. Although…

    • 1125 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Virtue Ethics

    • 1196 Words
    • 5 Pages

    Introduction Virtue ethics is a theory used to make moral decisions. It does not rely on religion, society or culture; it only depends on the individuals themselves. The main philosopher of Virtue Ethics is Aristotle. His theory was originally introduced in ancient Greek times. Aristotle was a great believer in virtues and the meaning of virtue to him meant being able to fulfil one's functions. Virtue ethics is not so much interested in the question 'What should I do?' but rather in the…

    • 1196 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Virtue Ethics

    • 296 Words
    • 2 Pages

    Virtue Ethics: Character-Based Virtues Aristotle and Plato Virtue ethics is grounded in “character traits”. We all have by nature the potential to be moral persons, but we need to practice the virtues, to cultivate them. Ex. a medical doctor should cultivate virtues such as: compassion, discernment, trustworthiness, integrity, benevolence and non-malevolence Kinds of virtues: 1) intellectual (wisdom, understanding etc) 2) moral (temperance, patience, courage etc) An individual…

    • 296 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Virtue ethics

    • 423 Words
    • 2 Pages

    Virtue Ethics – what it is (AO1 material) • Traced back to the philosopher Aristotle, who rejected Plato’s metaphysical account of goodness as a ‘thing in itself’. Aristotle thought that goodness is natural and psychological: just a part of being human. • Virtue Ethics makes ethical behaviour into the aim (telos) of life. • Aristotle puts forward ‘aretaic ethics’ (from the Greek arête – ‘excellence’), stating that developing an excellent character is all-important, rather than following a set…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Virtue Ethics

    • 894 Words
    • 4 Pages

    San Joaquin Valley College Different Approaches to Virtue By Martin P. Aguayo Philosophy 1 C May 13, 2010 Virtue Ethics The Greeks though of virtue as excellence, but the biggest part of being virtuous is being human. Compassion, integrity and courage are some of the virtues that make someone human. Animals do not have a concept of what virtue is, so that makes it solely a human act. You never see animals being courteous to each other, nor do you see them offer assistance to each other.…

    • 894 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Virtue Ethics

    • 268 Words
    • 2 Pages

    Virtue Ethics In the field of bioethics, Aristotle's ethics does not have the same practical force as action-based theories, especially when the dilemma in question involves deciding whether or not to do some particular action ("pulling the plug" on a patient). In any case, there are two ways we can apply the character based approach to bioethics. First, the specific healthcare provider (nurse, doctor, etc.) could continually ask themselves "What kind of character do I want to have as a healthcare…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Fried Pataters Mr. Hahn Phil 2310 10 May 2010 Virtue Ethics and Ethics of Care Aristotle and Rita Manning both have different theories when it comes to ethics. Aristotle uses virtue ethics to answer questions about morality whereas Manning uses what is called ethics of caring to do the same thing. Virtue ethics claims people’s actions aim towards the highest good of happiness. From happiness, moral virtue stems from reasons governing the desires of the soul. Manning on the other hand believes…

    • 2350 Words
    • 10 Pages
    Good Essays