Virgin Holidays: Company Analysis

Topics: Strategic management, Management, Sustainability Pages: 11 (3401 words) Published: November 16, 2011
TABLE OF CONTENTS

PART A
1. Introduction……………………………………………………………………………2 1.1.PESTLE Analysis of Virgin Holidays………………………………………….2 1.2.Five Forces Analysis…………………………………………………………….4 1.3. Critical Success Factor …………………………………………………………5 1.4. BCG matrix for Virgin Holidays……………………………………………….5 1.4.1. BCG Matrix for Virgin Holidays …………………………………………….5 PART B

2. What is Value Chain Framework? ……………………………….......................7 2.1.Supportive Activities……………………………………………………………..7 2.2. Ansoff Matrix of Virgin Holidays………………………………………………9 2.2.1. Ansoff Matrix illustrating Virgin Holidays Business………………………..9 2.3. Core Competencies …………………………………………………………….10 2.4. Threshold and Unique Resources ……………………………………………..10 PART C

3. Final Thoughts (Analysis)………………………………………………………..12 3.1. Overall Strategic Fit (Strengths and weaknesses)……………………………12 3.2. Factors that have Impact on the environment ……………………………….13 3.3. Importance of Factors …………………………………………………………13 4. References………………………………………………………………………...14

PART A
1. Introduction
Virgin is the most famous brand around the world. The virgin group conceived in the year 1970. Mr. Richard Branson is the owner of the company. Virgin Group has expanded their business in media, transportations, financial services, travel, holidays and mobile. Virgin Group has around 300 companies in nearly 30 countries and they have employed 50,000 people in those. Virgin Group has generated the revenue of 11.5 billion Euros in the year 2009. In this paper we will focus solely on the Virgin Holiday company. It is UK based Holiday Company who offers its products in Australia, Africa, Indian Ocean, Caribbean and Middle and Far East. It aimed at delivering the amazing Holidays experience to all of its customers. It was formed in 1985 after the creation of Virgin Atlantic. It works on the Virgin principles of excellent customer service, best quality and best return of customer’s money (www.vigin.com). Virgin Holidays offers excitement and fun with the flexibility and convenience. Company offers exceptional customer service to its clients. Here we will analyze the company’s business environment and its key destinations. 1.1. PESTLE Analysis of Virgin Holidays

PESTLE analysis gives a snapshot of company’s macro environment and the following factors. •Political Factor
Despite of the fact that Sir Branson has the complete ownership, still it is complex for the companies who are using the brand name of Virgin Group. Companies that are operating under the brand name of Virgin group are separate entities and they work with autonomy and the owner sometimes owns the majority or minority stakes in different brands. It is a private owned firm and can well manage its business without the government’s intervention. •Social Factor

The social responsibility of providing excellent services to the customers is the core concern of Virgin Holidays. They are aimed at providing quality, innovation, fun, excitement and value customer money by giving them best to spend their holidays. They work hard to address their own impacts on the use of water, energy and waste disposal. Virgin Holidays educate their customers about the security of environment by producing brochures each year. They aim to work with their suppliers and encourage them to be more sustainable. In order to achieve the best environment they reward suppliers with the gold, silver and bronze medals who staff relations and community support (www.its4travel.com). •Environmental Factor

A Virgin Holidays is keen about the environmental issues. Customers may harm to the places by inefficient use of energy resources. For the very purpose they use to take the precautionary measures. They encourage the hotels to go greener and use to support them by the process of Travelife auditing. They use to issue quarterly newsletter for sustainability and to share good practices through its distribution....

References: • The Virgin Group doc, accessed on 28th July, 2011,
• Accessed on 27th July, 2011
• Donnelly, E 2008, Sustainability- The Tour Operator’s Role, accessed on 27th July, 2011< www.onecaribbean.org/content/files/eileendonelly.pdf>
• Davis, P 2000, Assessing Internal Capabilities, Management Quarterly, Cranfield School of Management
• What is value chain analysis? Accessed on 28th July, 2011
• Virgin’s Entry into the New Millennium 2006, accessed on 28th July, 2011
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