Vinamilk Internation Business
RMIT International University Vietnam
Bachelor of Commerce Program
Assignment Cover Page Subject Code:
BUSM 3311
Subject Name:
International Business
Location & Campus (SGS or HN) where you study:
RMIT Vietnam SGS
Title of Assignment:
International Business Report
Student name & Student Number:
Lecturer Name:
Group Number:
Assignment due date:
22 April 2013
Date of Submission:
22 April 2013
Number of pages including this one:
15
Word Count:
2733
Table of Contents
BUSINESS REPORT
EXECUTIVE SUMMARY
This report is conducting a business plan for Vietnam Dairy Products Joint Stock Company (VINAMILK) to internationalize into Brazil market. The paper will look at the company capacity and competence to estimate the ability and level of success to expand business. For instance, VINAMILK product line and its market status in Vietnam will be identified and analysis in order to suggest the best product and potential market segment in Brazil. Then, the paper analyzes the new market by providing information about demographic, economic, consumption behavior, market growth, and competition of this Latin country. After, based on the statistics, the report will determine the best strategy and entry mode for the firm to enter the market as well as advantages and disadvantages of the chosen entry method. Furthermore, critical risk and financial factors will also be analyzed and forecasted. Finally, the report will be conducted in professional and dynamic way including full citation and reference.
VINAMILK
Background Information
Being operated at first in 1976, VINAMILK has became the leading company in Vietnam dairy industry by owning 39% of total dairy market share even surpassed well-known brand Friesland from Netherland in 2010 (Figure 01). Further, VINAMILK is one of most successful MNEs earned revenue over US $1 billion in two successive years 2011 and 2012 as officially became a
Bachelor of Commerce Program
Assignment Cover Page Subject Code:
BUSM 3311
Subject Name:
International Business
Location & Campus (SGS or HN) where you study:
RMIT Vietnam SGS
Title of Assignment:
International Business Report
Student name & Student Number:
Lecturer Name:
Group Number:
Assignment due date:
22 April 2013
Date of Submission:
22 April 2013
Number of pages including this one:
15
Word Count:
2733
Table of Contents
BUSINESS REPORT
EXECUTIVE SUMMARY
This report is conducting a business plan for Vietnam Dairy Products Joint Stock Company (VINAMILK) to internationalize into Brazil market. The paper will look at the company capacity and competence to estimate the ability and level of success to expand business. For instance, VINAMILK product line and its market status in Vietnam will be identified and analysis in order to suggest the best product and potential market segment in Brazil. Then, the paper analyzes the new market by providing information about demographic, economic, consumption behavior, market growth, and competition of this Latin country. After, based on the statistics, the report will determine the best strategy and entry mode for the firm to enter the market as well as advantages and disadvantages of the chosen entry method. Furthermore, critical risk and financial factors will also be analyzed and forecasted. Finally, the report will be conducted in professional and dynamic way including full citation and reference.
VINAMILK
Background Information
Being operated at first in 1976, VINAMILK has became the leading company in Vietnam dairy industry by owning 39% of total dairy market share even surpassed well-known brand Friesland from Netherland in 2010 (Figure 01). Further, VINAMILK is one of most successful MNEs earned revenue over US $1 billion in two successive years 2011 and 2012 as officially became a