Vinamilk

Topics: Lorem ipsum, Milk, Powdered milk Pages: 18 (544 words) Published: April 19, 2015
Presentation Timeline

Development Strategies
HISTORY

OVERVIEW

Marketing Strategy

Achievements

BUSINESS
PERFORMANCE

About Vinamilk

Vision
To become a world grade brand in food and
beverage industry, where people put all their trust
in nutrient and health products.

Mission
To deliver the most valuable nutrition to community
with our respect, love and responsibility.

About Vinamilk

01

History

Timeline Story

01

Born
Vinamilk was established on

1976

August 20, 1976 on the basis of
three dairy factories from the
old regime.

Growth
It introduced powdered milk and
cereal with milk powder at the

1988

first time in Vietnam.

1994

It launched UHT milk and spoon
yoghurt to Vietnam market.

New
Vinamilk
took Member
part in stock
market on the Ho Chi Minh
Securities market.

2006
Vinamilk has opened the gateway to huge potential

2007

markets such as North American, the Middle East, Asia,
America, Australia, Canada, France, Russia, Germany,
Poland, Czech, China, Laos, and Cambodia.

Vinamilk has, since 2010, made its investment
in a company in New Zealand manufacturing
whole milk powder with a capacity of 32,000
tons/year.

2014

2010
Vinamilk has become a familiar brand to
Vietnamese and international consumers after 38
years of continuous innovation and development.

Main Focus

01
02

Developme
nt
Strategies

Marketing
Campaign

Achievement
s

Development Strategies
In the perior of 2012 - 2017

3 important areas
Developing strategic human resource management

Maintaining and managing activities towards
sustainable development
Planning and implementing Knowledge,
Innovation, and Change management

02
01

Marketing Campaign

02
01

Price

Product

Target
Market

Promotio
n

Place

Promotion

02
01

Products

02
01

Delicious & Nutritious

Liquid Milk

Powdered
Milk

Products

02
01

Delicious & Nutritious

Condensed
Milk

Ice-cream

Cheese

Yogurt

Achievements

INDEPENDENCE MEDAL
III
1985, 1991, 1996, 2001, 2005,
2006

02
01

1st POSITION IN TOP 50
VIETNAMESE BEST LISTED
COMPANIES 2013

TOP 10 VIETNAMESE HIGH
QUALITY PRODUCT

Awarded the President

National Brand
2010, 2012, 2014 Ministry of
Industry and Commerce

2nd POSITION IN TOP 10
VIETNAMESE LARGEST
PRIVATE COMPANIES 2013

MOST FAVORITE GREEN
ENTERPRISE-GREEN
PRODUCTS VOTED BY
CONSUMERS 2013

Business Performance

03
01

Write your subtitle in this line

Increase
Total revenue
by 20%

Total revenue
reached over
Conclusion
1 billion USD
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2014

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Chart of Total Revenue
Unit: Billion VND

40
35
30
25
20
15
10
5
0

2011

2012

2013

2014
Financial Report 2011-2014

03
01

Business Performance

03
01

Write your subtitle in this line

2013 Market share
2012 Market share
Vinamilk
46%
27%
7%
20%

Nestle

Friesland
Campina
Others

18%
8%
25%

49%

Vinamilk
Friesland
Campina
Nestle
Others

Single Testimonial

25
01

Write your subtitle in this line

// In the last two years, my life
has completely changed. I
always think
I am very lucky to have joined
this great company //
Mr. John Doe Smith

General Manager – Shafura Design

Good Bye
See you next time, have nice day

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