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A Summer Internship Project report on A Study on Consumer Buying Behaviour and
Expectation of Consumers from upcoming Supper
Market at Dholka, Ahmedabad
At
76-A, Sagar Estate-3, Opp. Ekta Hotel, Sarkhej-Bavla Highway,
Sarkhej, Ahmedabad
In partial fulfilment of the requirements of Summer Internship Programme in the Masters in
Business Administration programme of Gujarat Technological University
Submitted By:Sagar Khant (GLS 1120)(2011-13)
Enrolment No-117140592007
Organization Mentor:
Faculty Mentor:
Mr. Dipak Jadvani
Dr. Jasmin Padiya
Marketing Head
Associate Faculty
Hearty Mart Enterprise Pvt Ltd.
GLSICT
Certificate
This is to certify that Mr. Sagar Khant, Enrolment No. 117140592007, student of GLS
Institute of Computer Technology (GLS-MBA) has successfully completed his Summer
Project on “A Study on Consumer Buying Behaviour and Expectation of Consumers from upcoming Supper Market at Dholka, Ahmedabad” at “Hearty Mart” in partial fulfillment of the requirements of MBA programme of Gujarat Technological University.
This is his original work and has not been submitted elsewhere.
_______________
Dr. Hitesh Ruparel
Director
Date: _________________
Place: _________________
____________________
Dr. Jasmin Padiya
Associate Professor
GLSICT
Declaration
I, Sagar Khant, Enrolment No. 117140592007 student of GLS Institute of Computer
Technology hereby declare that I have successfully completed this project on ‘A Study on Consumer buying behaviour and Expectation of Consumers from upcoming
Supper Market at Dholka, Ahmedabad’ in the academic year 2011-12
I declare that this submitted work is done by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma.
I also declare that all the information collected from various secondary and primary sources has been duly acknowledged in this project report.
Sagar Khant
Expectation of Consumers from upcoming Supper
Market at Dholka, Ahmedabad
At
76-A, Sagar Estate-3, Opp. Ekta Hotel, Sarkhej-Bavla Highway,
Sarkhej, Ahmedabad
In partial fulfilment of the requirements of Summer Internship Programme in the Masters in
Business Administration programme of Gujarat Technological University
Submitted By:Sagar Khant (GLS 1120)(2011-13)
Enrolment No-117140592007
Organization Mentor:
Faculty Mentor:
Mr. Dipak Jadvani
Dr. Jasmin Padiya
Marketing Head
Associate Faculty
Hearty Mart Enterprise Pvt Ltd.
GLSICT
Certificate
This is to certify that Mr. Sagar Khant, Enrolment No. 117140592007, student of GLS
Institute of Computer Technology (GLS-MBA) has successfully completed his Summer
Project on “A Study on Consumer Buying Behaviour and Expectation of Consumers from upcoming Supper Market at Dholka, Ahmedabad” at “Hearty Mart” in partial fulfillment of the requirements of MBA programme of Gujarat Technological University.
This is his original work and has not been submitted elsewhere.
_______________
Dr. Hitesh Ruparel
Director
Date: _________________
Place: _________________
____________________
Dr. Jasmin Padiya
Associate Professor
GLSICT
Declaration
I, Sagar Khant, Enrolment No. 117140592007 student of GLS Institute of Computer
Technology hereby declare that I have successfully completed this project on ‘A Study on Consumer buying behaviour and Expectation of Consumers from upcoming
Supper Market at Dholka, Ahmedabad’ in the academic year 2011-12
I declare that this submitted work is done by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or diploma.
I also declare that all the information collected from various secondary and primary sources has been duly acknowledged in this project report.
Sagar Khant
Bibliography: Retrieved June 20, 2012, from livemint.com: Sapana, A. (2012, March 6). Rural consumers aspire for more urban products Food & Grocery Forum India. (n.d.). Retrieved June 24, 2012, from www.foodforumindia.com: http://www.foodforumindia.com/about_FGFI.php Pandey, R. (2011, December 13). Rural Market: Opportunities aplenty for brands. Retrieved June 24, 2012, from Indian Retailer: http://www.indianretailer.com/article/sector-watch/food-and-grocery/Rural-MarketOpportunities-aplenty-for-brands-551/#goComment Rural Market. (2012, May). Retrieved July !5, 2012, from India Brand Equty Foundation: http://www.ibef.org/industry/consumermarket/ruralmarket.aspx