This case study is focused on a company called Vigor Skin Care. Initially known as the “sleeping dog,” Vigor was barely raking in a profit during its initial years of development. However four years ago, Peter Markles, the current head of Vigor, accepted the challenge of reviving the company. Markles first step in solving this problem was forming a team whose members were committed towards achieving a common goal; bringing success to Vigor. In addition to Markles, Sandy Fryda, Vigor’s marketing director, and Josh Bartola, a creative entrepreneur at Vigor, became the constituents of “Fearsome Threesome.” All three members contributed to the team in different ways. Markles was the overseer of all the operations while Fryda helped them avoid lawsuits and other potential issues from corporate headquarters, and Josh continuously worked on new product ideas. Each member brought his/her strength to the team, which enabled them to take the company to new heights. Through their hard work and commitment over four years they were able to establish a new product line called “Ageless Vigor.” The success of this line enabled them to earn profits and eventually receive the Companies highest award of performance. However, Vigor’s success is quickly coming to a stop. These last two months Vigor has not been performing and the Fearsome Threesome has encountered numerous unanticipated problems. These setbacks include one of their products being out of stock for three weeks, higher actual costs and slower production for their new product, and lastly issues with suppliers and quality controls. The central issue, however, is that the Fearsome Threesome team itself has lost its momentum. Bartola is becoming more interested in developing products for other companies and is therefore investing less time expanding Vigor. Fryda on the other hand is burnt out from working long hours these past four years and is having difficulty accomplishing tasks in a timely manner. The resulting problems
intuitively gathered the ideal team for Ageless Vigor’s initial launch; as a result, the team is slated to receive the company’s highest performance award. But Peter may be overestimating the team’s role in the future success of Ageless Vigor and Vigor Skin Care as a whole. It may already be too late to save the team; the manufacturing problems that are emerging reflect the need for other solutions.
Leaders need to watch carefully for cues that a team member has disengaged from a project, and….
a "flawlessly-white" skin.
Mr. John Collado, the newly-hired Product Manager of Skin Care, Inc. was looking for the perfect gift for his daughter's graduation day. He and his wife were inside the SM Megamall for a possible choice of gift. He was captured by his observation of the people lining up to avail skincare services from another company that offers way cheaper prices than Skin Care, Inc. gives.
Back in his office, he concluded that Skin Care, Inc. was the number….
Write up—Hill Country Snack Foods Co.
Hill Country Snack Foods Co, located in Austin, Texas, mainly manufactured, marketed, and distributed a variety of snacks. The company’s efficient operations, quality products, and comprehensive network of distribution promote stable growth and enduring success. Investors owe the achievement of Hill Country to Howard Keener，the company’s CEO for over fifteen years, who strongly believed that management’s job was to maximize shareholder value. Keener himself….
classroom assessment to
support learning. However, the ‘accountability’ juggernaut was not for turning, even though
the Blair dynasty’s clarion call of “Education! Education! Education!” had not yet begun to
ring hollow. It was the day we decided to up the ante and make it our target to resurrect
assessment by teachers, not to abandon testing, but to refocus assessment activities
where they should be, on pupil learning.
The King’s College pair had been long-term advocates of formative assessment….
1) Discuss the social identity issues present in the case
Social Identity theory basically is a theory that explains self-concept (what a person thinks about themself and how they analyze themselves) to be a combination of personal identity – their unique characteristics and social identity – their membership in different social groups.
There are numerous Social Identity issues in the case. Firstly, Catherine’s father is an accountant which is one of the factors that she chooses to be an accountant….
prestige skin care market accounts for $2.25B in annual consumer spending. Asia
Pacific and Japan markets account for 80% of total global sales ($1.8B). Currently, P&G
accounts for approximately 22% of the global beauty product market share.
The GLT’s aggressive goal of doubling sales in the next five years, coupled with the potential
opportunity to serve a currently un-tapped market segment, suggests P&G should leverage the
already developed momentum in the Japanese beauty care market as….
having exposure to harmful UV rays. On the other hand, Asian societies have a strong preference for lighter complexions as tanned skin is a symbol of working class (Sebastion, 2002). For example, Japanese female favor cute, smooth-skinned, faired look and slender androgynous men (Hays, 2009). Therefore, in order to obtain beautiful skin, Asian men would prefer purchasing skin lotions, whitening agents and anti-aging beauty creams. Hence, different products are assigned with different level of priorities….
The Skin Care Industry Boom
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Introduction and Definition
When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence).
Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Literature suggests the following steps:
Examiner : Kelley Goff, RN
Patient Initials : KJ Age: 50 Gender: Female
Reason for visit: recent severe heartburn
I. Health History 50 year old female in good health. No history of chronic illness. Smoker 1ppd x 24 years. Total hysterectomy at age 45. No other surgeries. Currently on no prescribed medications. No history of heart problems, lung problems, no urinary or bowel issues. No known kidney disease or liver disease. Family history of stroke (mother)….