Vietnam
CONGRUENCY BETWEEN THE PROJECTED AND PERCEIVED TOURISM DESTINATION IMAGE OF VIETNAM
Bui, Thi Lan Huong, CFVG. Journal of International Business Research, suppl. Special Issue10. 2 (2011): 1-13.
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Since the last decade, the tourism industry has given great opportunities to emerging markets like Vietnam to grow remarkably. Vietnam has been still an attractive tourism destination for Chinese, Japanese, Korean, European and American visitors, even during the global economic crisis period. Signs of recovery are observed with an increase of the number of foreign visitors by 34.8% (more than 5 million visitors) in 2010 in comparison with the figures shown in 2009. However, the country has been facing competition from its ASEAN neighboring countries such as Singapore, Malaysia, Thailand and Indonesia which have developed a strong tourism destination image for years. This research work explores the destination image attributes perceived by foreign visitors on one hand and examines the government 's projected image of Vietnam on the other hand. The qualitative study on the level of congruence between destination image projected by the tourism public sector and the image perceived by international tourists will help Vietnam as a tourism destination attract more and more visitors in order to improve significantly tourism growth as supported by the literature about destination image (Cai, 2002; Roerte, 2009; Le, Cooper, 2009). [PUBLICATION ABSTRACT]
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ABSTRACT
Since the last decade, the tourism industry has given great opportunities to emerging markets like Vietnam to grow remarkably. Vietnam has been still an attractive tourism destination for Chinese, Japanese, Korean, European and American visitors, even during the global economic crisis period. Signs of recovery are observed with an
Bui, Thi Lan Huong, CFVG. Journal of International Business Research, suppl. Special Issue10. 2 (2011): 1-13.
Turn on hit highlighting for speaking browsers
Hide highlighting
Abstract (summary)
Translate Abstract
Since the last decade, the tourism industry has given great opportunities to emerging markets like Vietnam to grow remarkably. Vietnam has been still an attractive tourism destination for Chinese, Japanese, Korean, European and American visitors, even during the global economic crisis period. Signs of recovery are observed with an increase of the number of foreign visitors by 34.8% (more than 5 million visitors) in 2010 in comparison with the figures shown in 2009. However, the country has been facing competition from its ASEAN neighboring countries such as Singapore, Malaysia, Thailand and Indonesia which have developed a strong tourism destination image for years. This research work explores the destination image attributes perceived by foreign visitors on one hand and examines the government 's projected image of Vietnam on the other hand. The qualitative study on the level of congruence between destination image projected by the tourism public sector and the image perceived by international tourists will help Vietnam as a tourism destination attract more and more visitors in order to improve significantly tourism growth as supported by the literature about destination image (Cai, 2002; Roerte, 2009; Le, Cooper, 2009). [PUBLICATION ABSTRACT]
Full Text * Translate Full text * Turn on search term navigation
Headnote
ABSTRACT
Since the last decade, the tourism industry has given great opportunities to emerging markets like Vietnam to grow remarkably. Vietnam has been still an attractive tourism destination for Chinese, Japanese, Korean, European and American visitors, even during the global economic crisis period. Signs of recovery are observed with an
References: ProQuest document ID 912511373 Document URL http://search.proquest.com/docview/912511373?accountid=11631 Copyright Copyright The DreamCatchers Group, LLC 2011 Last updated 2013-03-21 Database ABI/INFORM Global