Video Analysis

Topics: Gin Wigmore, Boy, Smashproof Pages: 3 (1069 words) Published: June 24, 2013
‘Brother’ Smashproof
Jacob Daly

The music video of ‘Brother’ by Smashproof and directed by Chris Graham has many different film tec hniques to help get across the message to the viewers during the music video. The main part of the visual text is to ask the people of South Auckland ‘Why are you doing this.’ The main idea is to change the way people live in South Auckland. I will be analysing six still shots from the ‘Brother’ music video, I will be explaining how the text and the shot work together to get the message across to the viewers. Chris Graham and Smashproof have worked together well to get the main idea across and i will be showing how they have done this.

In this still there is a man in a suit showing that he has done well in life, maybe that he is a business man. But in the background we see the graffiti showing that he is still in what they call the hood. A m id shot has been used so that we can still see the person and also see what is in the background. The mid shot shows us that he is still in the hood, he wants to get out. The black and white effect shows that whatever this is it is not good, when the black and white has been used with the mid shot showing the man and the graffiti, it shows that where he is isn’t good. This has also been said in the lyrics with “Why is it when some guy makes it out of the hood life they like ‘no we can’t let ya’.” This still combined with the text shows that in South Auckland there are people that have got out of the hood life but the people say ‘you can’t leave the hood’ . This fits in with the main purpose of the visual text ‘Why do you do this’ in this case meaning why are you holding this man back from his life.

My second still shows to men enjoying themselves outside a local store. A mid shot has been used so we can see both men and what they are doing. The mid shot tells us that these two men are just normal people. The black and white shade shows...
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