Victoria Secret's Under Macro Environment

Good Essays
Victoria’s Secret
I, Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear, lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold VS to the American publicly-traded company Limited Brands, which took the lingerie company and sprinted away. Today, VS is the fastest growing subsidiary in the six brands that are owned and run by Limited Brands, generates more than $4 billion sales in a year and contributes approximately 42% of corporate profit. More than 1000 Victoria's Secret retail stores have been opened in the United States. Products are also available through the catalogue and online business, VS Direct, with sales of approximately $870 million.

II, Raw materials: Victoria’s Secret supply chain starts off with raw materials chosen by their designer's which then gets shipped from countries, such as: Sri Lanka, China, India, Vietnam, etc…for a cheaper price. This helps the company with price especially because the quality is high quality material. This high quality is satisfying to all their customers and that is VS top concerns. Sri Lanka might be a small supplier to the global garment market (it accounts for less than 1% of total clothing imports into the US) – but when it comes to intimate apparel like sultry nightwear and sexy underwear, the conservative island has a hot reputation. Over the years Sri Lanka has become one of the biggest suppliers to the US lingerie giant brand. For instance, 55m of the 70m VS panties made every year come from Sri Lanka. Sri Lankan factories also

You May Also Find These Documents Helpful

  • Good Essays

    Macro environment

    • 554 Words
    • 4 Pages

    Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces Elements…

    • 554 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Macro Environment

    • 2331 Words
    • 10 Pages

    The macro environment Introduction Marketing's role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim, but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation's ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the…

    • 2331 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Macro Environment

    • 2194 Words
    • 9 Pages

    Macro Environment The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary…

    • 2194 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Macro Environment

    • 1119 Words
    • 5 Pages

    Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to…

    • 1119 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Macro Environment

    • 1103 Words
    • 5 Pages

    evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know, ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts, which are Macro environment and Micro environment. But in this section, I just discuss about Macro environment. The elements…

    • 1103 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Macro Environment

    • 876 Words
    • 4 Pages

    Micro Environment The actors close to the company that affect its ability to serve its customers – the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote, sell and distribute the goods and services to final buyers. These…

    • 876 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Macro environment

    • 358 Words
    • 2 Pages

    describe the macro environment, can be identified and examined. These There are a number of common approaches how the external factors, which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political, economic, social and technological. Two more factors, the environmental and legal factor, are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according…

    • 358 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Macro Environment

    • 548 Words
    • 3 Pages

    Macro environment is the external and uncontrollable factors that influence a company's or product's development. Billabong must know the value of each of the macro environment factors; such as, economic, demographics , and lifestyle, technology and natural forces. Before companies, or in our case Billabong, produce a new products, they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending…

    • 548 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Macro Environment

    • 565 Words
    • 3 Pages

    What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making, and affect its performance strategies. These factor includes the economic factors; demographics; legal; political, and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate…

    • 565 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Macro environment

    • 235 Words
    • 1 Page

    Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. Analysts often categorize them using the acronyms PEST. PEST stands for political, economic, social, and technological concerns. Political factors include tax policy and environment law such as trade agreements and tariffs, may affect the supply and demand chains and available…

    • 235 Words
    • 1 Page
    Satisfactory Essays