Victoria Bitter, Marketing Techniques

Topics: Alcoholism, Alcohol abuse, Binge drinking Pages: 3 (953 words) Published: March 24, 2010
VB Background on Company
Known as one Australia’s favrouite full strength beer, Victroia Bitter or ‘VB’ has preluded to become Australia’s Blue Collar beer, or ‘the tradies beer’. Victoria Bitter is a part of the ‘foster’s group’ which is the leading aclohol company in Australia and the Pacific. Dating back to the 1890s, Style: full strength bitter lager

Alcohol: 4.6%
Carbs: 3 grams/100mL
Energy: 165 kilojoules/100mL; 39 calories/100mL
Standard drinks: 1.4 per 375mL, 2.8 per 750mL
Available: on tap, 250mL, 375mL and 750mL bottles and 375mL cans Get the VB tone for powerpoint
‘VB adapts to changes in the environment’ is an article designed to evoke the adpatable company that which ‘VB’ is. The article demonstrates the changing market, portraying how the average aussie bloke (VB’s target market) has become no longer just a blue collar worker that requires “a hard earned thirst”, but is now extended to a more” urban and ritual and require no-collar rather than a blue collar.” Also demonstrated is the marketing scheme in which VB has followed, this includes a Roy Morgan research that has suggest the key attirbutes to VB’s key market. In contrast to the article main point of a adaptable and versitle company, note that the well-known slogan ‘for a hard earned thirst’ has remained unchanged since 1968. The beer formula also remains unchanged. This is used to instigate to readers, that the company still has ‘heart’ and is preluded to no matter what stick to their roots. In conclusion the article has stated the flexibility of Victoria Bitter, and how in this ever-changing environment it can always change it’s company image and target market to appeal to this dramatic change of the ‘average guy’. INCLUDE BULLET POINTS ON THIS TO MAKE IT LONGER

Q2, You need to scan and analyse your environment, In your opinion, what are the five key environmental trends that will impact VB in the Near* Futur*e ‘For a Hard Earned Thirst’ has been the brought...
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