Preview

Vf Corporation

Good Essays
Open Document
Open Document
566 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Vf Corporation
Introduction: (Add to this paragraph and we need a thesis)
VF Corporation is a strong and well-oiled manufacturing company. The success and growth of the company is attributed to their strategic acquisitions and upper management’s abilities to seize opportunities. VF Corporations has been around for 113 years. In those years this corporation has been aggressive and well informed about growth opportunities within the United States and abroad. VF has combined their driven culture, constant innovation and deep research insight to create products that will excite their consumers while creating brand loyalty. The values of integrity, honesty, consideration and respect has helped craft VF’s approach to environmental sustainability to help the future generations create a healthier living environment.
Millie and Brittany’s Paragraph: (add to this Millie)
The history of VF Corporation is a rich and full of changes. The company originally started in 1899 as a mitten and reading glove manufacturer. There were six owners, including banker John Barbey. In 1911 John Barbey bought out his five partners and set his sights on growing the company. He renamed the company Vanity Fair Silk Mills and included underwear in production. This turned the company into a lingerie powerhouse. In the 1950’s the company started to acquire other brands that would propel them into manufacturing history (Lambert). This started the expansion of VF Corporation. The company currently owns 25 brands and is looking to continue its growth into the Asia-pacific region. In 2017 the company reports that this region will account for sixty percent of the revenue. The five year goal for the Asia Pacific is to reach two billion dollars in total revenue (VF Corporation-Press Release). The VF Corporation is confident that they will have the strategies and people to continue to grow so in 2004 they have launched a Growth Plan transforming VF into a global lifestyle apparel company. VF has identified six Growth

You May Also Find These Documents Helpful

  • Powerful Essays

    Riordan Manufacturing is a plastics injection molding manufacturer who is pursuing a "Go Green" project. The goal of this project is to build sustainable, environmentally friendly products that will benefit the global corporate community. The project will operate in a fiscally and sustainable manner that will build trust. Our trust will be put into practice by relationship trust, market trust, and societal trust within our stakeholders. In executing our tasks we hope to build our creditability as an organization with integrity, intent, capabilities, and results.…

    • 2624 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Le Chateau

    • 5240 Words
    • 21 Pages

    Le Chateau is a leading Canadian specialty retailer that offers contemporary fashion apparel, accessories and footwear. Founded in 1959 by Hershel Segal, the retailer was originally named “Le Chateau Men’s Wear”. The name was changed in 1962 to “Le Chateau”, when the product offering grew to include women’s clothing as well. Hershel and Jane Segal own a majority stake in the company, where through voting they control 76.4% of the company (Company Fillings, 2011). At first, Le Chateau’s target market and positioning were unclear; however, the company has evolved into a clothing retailer that attracts fashion-forward, style-conscious women and men. Through their quick identification of and response to fashion trends, Le Chateau has successfully built a strong and reputable brand. Committed to research, design and product development, they take pride in their vertically integrated operations, for approximately 40% of the apparel is manufactured in its own Canadian production facilities (Annual Report, 2010).…

    • 5240 Words
    • 21 Pages
    Best Essays
  • Satisfactory Essays

    Heather Evans Case

    • 561 Words
    • 3 Pages

    With this opportunity, Heather would be making the best use of the changing trends in the clothing style of professional women who are looking for new stylish, yet professional looks for the workplace. This is a great opportunity for Heather because of the large potential for growth in this fragmented industry and because of the large market segment with almost $5 billion in sales. The short selling cycles (5 cycles per year) make sales and profits very volatile, and the firm could obtain high yields within shorter periods of time, but if the products are not to the customers’ liking, the company could be left with a large sum of unsold inventory.…

    • 561 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Sustainability is a growing concern for many individuals and companies as resources are becoming increasingly limited, hazardous, and expensive. Over the last few years, more people have been informed about sustainable options, which have been easier to obtain and contribute to, as well as wanting to purchase more sustainable options, leading to companies needing to offer more sustainable products.…

    • 598 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Envirofit’s approach to shared value is to make a difference by focusing on energy and pollution reduction, and health and economic improvement. They wanted to create and economical value and also create value for society by addressing its needs and challenges. Envirofit hoped to reduce pollution by developing commercializing a retrofit kit that dramatically reduced emissions in dirty two-stroke carbureted motorcycle engines. Their approach was to transform their business thinking, recognizing societal weaknesses and create a way of solving both.…

    • 666 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Vycorp

    • 2892 Words
    • 12 Pages

    What are other options to increase the company’s capacity and how do they influence the balancing of the silos?…

    • 2892 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Patagonia Case Study

    • 1735 Words
    • 7 Pages

    A key issue facing management was balancing the company’s desire for environmentalism with its existence as a for-profit business. The idea of running a for-profit business implies operating at the lowest cost, growing as rapidly as financially feasible, and maximizing returns to financial stockholders ( I think it should be stockholder since it is financial return). A commitment to the environment can raise costs and hurt margins because environmentally-friendly policies are not the most financially savvy. This issue is important because Patagonia’s entire brand and business is associated with preserving the environment. Externally, this gave Patagonia a competitive advantage because of the brand loyalty it developed. The company had an unusually strong commitment to the environment – so much so that management was willing to internally implement a slow growth policy in order to promote a more environmentally-sustainable business model. Beyond simply slowing growth, the company undertook several energy-efficiency and recycling initiatives for its customer service center and retail stores.…

    • 1735 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    1) In line with the mission statement - to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis – Patagonia’s values and principals lie at the heart of their corporate strategy. Sustainability is at the center of the business. Its success is based on organization’s high level of commitment and dedication to the environment, being involved in delivering business results with breakthrough ideas and helping to create a better future. To make this possible, the company has three main areas of concentration, emphasis on quality, environmental impact and innovation. Patagonia’s green business strategy involves integrating it into all the company’s…

    • 582 Words
    • 3 Pages
    Good Essays
  • Good Essays

    WALMART SUSTAINABLITY

    • 389 Words
    • 2 Pages

    3. How is Walmart motivating its suppliers to share information about and reduce the environmental impacts of products and processes?…

    • 389 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Timberland Marketing

    • 868 Words
    • 4 Pages

    * They help protect the earth by lowering their energy consumption. They use the Global Social Compliance Program to rate their environmental performance which has gone from 3.2% in 2010 to 6% in 2011. (timberland, 2012)…

    • 868 Words
    • 4 Pages
    Better Essays
  • Good Essays

    clothing, and equipment, has enjoyed unparalleled worldwide growth for many years. Consumers around the world…

    • 768 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Sustainable Solutions

    • 11913 Words
    • 48 Pages

    Running head: SUSTAINABLE SOLUTIONS Sustainable Solutions Paper Walmart has some of the best supply chain methods in the market, and is working to become an industry leader in sustainability. Despite this, there is much criticism of this ‘giant’, and an in-depth look of their organization from a sustainable lens will review their successes, failures and areas of opportunity. Senge (2008) provides a Sustainable Value Framework in which to evaluate the sustainability of a company. He says that in order for the company to be truly sustainable, it must be balanced in all four quadrants, (Senge, Smith, Kruschwitz, Laur, & Schley, 2008). The quadrants “above the line” include innovation and repositioning, and growth. “Below the line” are cost and risk reduction, and reputation and legitimacy. Those above the line generally are directed toward the future, where those below the line are focused on today. Walmart has done…

    • 11913 Words
    • 48 Pages
    Good Essays
  • Good Essays

    Luxury Good and Gucci

    • 3083 Words
    • 13 Pages

    The group creates and distributes high-quality luxury goods, including ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewellery, ties and scarves. Also under license from global industry leaders, eyewear and fragrances, cosmetics and skincare products. This vast product range and the sharing of specific expertise among various brands are one of the group’s greatest assets and a source of organic growth.…

    • 3083 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Louis Vuitton was formed in 1854, its earliest inventions included the idea of designing luggage that was flat and could easily stack in railway carriages. 152 years later, Louis Vuitton is a well-known international fashion label and its company, LVMH Moët Hennessy - Louis Vuitton, believes it still stands for the highest quality products. With a wide range of products comprising of leather goods, ready-to-wear, shoes, watches, jewelry, textiles, writing instruments and accessories, Louis Vuitton have branded themselves as traditional yet innovative to capture its target market. Is what it believes in correct? This report will attempt to measure the brand equity of Louis Vuitton, based on Keller's brand knowledge model by conducting a brand audit.…

    • 5130 Words
    • 34 Pages
    Good Essays
  • Good Essays

    BASF’s mission statement: “We combine economic success, social responsibility and environmental protection”. (mission statements ch3).…

    • 1948 Words
    • 8 Pages
    Good Essays

Related Topics