Preview

Vertical Integration Volkswagen

Good Essays
Open Document
Open Document
440 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Vertical Integration Volkswagen
VERTICAL INTEGRATION:
A way to measure if a firm has high vertical integration is through a value added in sales ratio. If it is high, this means that the firm is vertically integrated. Volkswagen’s sales are one of the highest with respect to its competitors.
Volkswagen is known for being a “manufacturer in-house” because of its extensive set of operations, facilitating a high level of vertical integration in most of its plants. Not only include the process of manufacture, it also includes the engine, axle, and steering and suspension production. Volkswagen has a plan to invest in the R&D to continue with many operations in-house. The main plant for Volkswagen is Wolfsburg where is assembled 45% of vertical integration.
The group counts with the joint venture of different business which takes care of different parts of the process of manufacturing a vehicle. For example, Volkswagen Bordnetze, this handles the wiring systems, and ArvinMeritor, which assembles the complete interior of the Golf.
The Pune plant is one of the most modern in the Volkswagen Group. It has a high level of vertical integration and a large share of local suppliers. The facility is the only production plant operated by a German automaker in India that covers the entire production process from press shop through body shop and paint shop to final assembly.
Volkswagen is trying to integrate resources and development from external expert to their internal development capacity. To be able to use the know-how from their suppliers and work close to be capable to meet the coming trends on the market. (196)
Volkswagen has not entered different markets to consider itself as a diversified firm. The company counts with a bank called Volkswagen Bank to facilitate the financial operations that the service offers. Also, Volkswagen promotes itself by organizing different types of events as they are the known racing cars by Volkswagen Motorsport.
Volkswagen bought a 90% of the design studio

You May Also Find These Documents Helpful

  • Better Essays

    The Volkswagen Group is a company headquartered in Wolfsburg, Germany. Along with being the biggest carmaker in Europe, they are one of the leading automobile manufacturers in the world offering motorcycles, low consumption small cars and luxury cars as…

    • 1484 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Volkswagen of America

    • 1561 Words
    • 7 Pages

    Volkswagen of America is the U.S. subsidiary of the Volkswagen automobile company in Germany. Formed in April 1955 in Englewood Cliffs, New Jersey to standardize dealership service in the United States, it grew to 909 Volkswagen dealers in the United States by 1965 under the leadership of Dr. Carl Hahn. Under him and his successor as president of Volkswagen of America, J. Stuart Perkins, VW's U.S. sales grew to 569,696 cars in 1970, an all-time peak, when Volkswagen captured 7 percent of the U.S. car market and had over a thousand U.S. dealerships. The Volkswagen Beetle was the company's best seller in the United States by a wide margin.…

    • 1561 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Vertical Integration deals with the degree to which a firm owns its upstream suppliers and its downstream buyers. When a firm becomes vertically integrated it means that it has incorporated all the aspects of the supply chain including manufacturing, distribution, warehousing, and even retailing. Specifically there are two types of vertical integration, backwards and forward integration. Backward or upstream integration is when a firm takes command of a function that its suppliers previously managed. For example if Dell were to buy Intel this would be an example of backward integration, because Dell uses the Intel processors in their computers. Forward integration on the other hand is just the opposite; it is when a…

    • 391 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Over the past several decades, Volkswagen of America (VWoA) has struggled with finding and maintaining a steady growth rate. Instead, over the past 40 years the company has had large peaks and valleys in the number of vehicles sold.[1] One plan to smooth out the growth curve was to position the company into two main categories, classic and sport. This positioning led the company to plan for future growth throughout the brands, as well as define five clear goals for the company to manage its growth.[2] These five goals highlighted several areas of opportunity for the IT department in the company as well as within VWoA.…

    • 1673 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Vertical integration is the “merger of companies at different stages of production and/or distribution in the same industry”. This can be much more beneficial to firms using pipelines rather than platforms because vertical integration can offer many supply chain advantages. For example, the ‘merger’ in different stages of production can lower overall costs due to getting rid of the ‘middle man’ and enhancing one’s responsibility of production under one roof allowing for managers to acquire more control. In most cases the advantages of vertical integration may deter companies from moving towards platform operations. However apple have very cleverly vertically integrated the production of apps for the apple IOS systems by only supplying one…

    • 210 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    As its name suggests, Volkswagen’s objective is to design and manufacture quality fuel efficient and affordable cars.…

    • 1324 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Although Piëch was basically a one man band having control of the R & D, Quality, Production and Purchasing departments, his direction has left the incoming CEO with a solid base to further develop and grow the VW group. His vision and drive have placed VW in the position of number one automaker in Europe with market share well ahead of the nearest competitor. He has also globalised the brand with construction of plants in Asia, South America and Eastern Europe. These strategies have helped reduce labour costs at home and develop a more flexible work force.…

    • 3288 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    case study

    • 317 Words
    • 2 Pages

    Volkswagen AG offers eight brand of automobiles Volkswagen (passenger) , Volkswagen commercial vehicle , VWgroupsupply.com handles 90 percent of Volkswagen global purchases. Almost all requirements for quotes contact negotiations, catalog updating and buying, and purchase-order management, vehicle program management, and payments are handle electronically and online through VWgroupsupply.com. Has in essence, created a system that brings the necessary information to the purchasing. This new system within VWgroupsupply.com is called IPAD, or international purchasing agent desk.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Vw History

    • 527 Words
    • 3 Pages

    In 1950 the new design of VW is introduce allowing the company to acquire new costumers, because of the many functions the new Type 2 offered. The success of this product allowed the company’s expansion to Hanover. This time is recognized as the basis for the vehicles Volkswagen produces now.…

    • 527 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The New Beetle

    • 638 Words
    • 3 Pages

    Target Market: Volkswagen wants to optimize their market while targeting specific Various venues appeal to different demographics and one of the demographics Volkswagen is hoping to attract are the baby boomers that have fond memories of the original beetle. For the baby boomers the price tag is not likely to be a deterrent as they will likely be in their peak earning years. Volkswagen’s responsibility is to recreate this nostalgia towards the beetle while creating a new edge that makes the baby boomers feel young again. That feeling can be recreated by focusing on its superior handling ability and the driver that pushes the boundaries of driving. The younger generation of 18 – 34 year olds represents the other target market Volkswagen needs to usher in a new era of Volkswagen drivers.…

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Business Level Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006), financial services (20.2%), motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services. BMW, through the Softlab Group, offers information technology services such as customer relationship management and supply chain management. The company markets its vehicles through company-owned showrooms, independent dealers, subsidiaries and importers. It manufactures its products at 23 production and assembly plants in 13 countries on four continents and sells it in more than 140 countries worldwide. BMW operates through three business divisions: automobiles, motorcycles and financial services. Automobiles The automobiles division develops, manufactures, assembles and sells passenger cars and off-road vehicles under the brands BMW, MINI and Rolls-Royce. It also sells automotive spare parts and accessories. In Germany BMW and MINI brand products are sold through company owned outlets and independent dealers. The company sells passenger cars outside Germany through subsidiaries and independent importers. In FY2007, the company sold 1,500,678 BMW, MINI and Rolls-Royce brand cars, an increase of 9.2% compared to 2006. Motorcycles The motorcycles division develops, manufactures, assembles and sells BMW brand motorcycles as well as spare parts and accessories. This division also offers motorcycle equipment such as luggage systems, heated grips, windscreens, chrome valve covers, satellite supported navigation systems, special seats and onboard computers. In addition, the company's motorcycle division also sells helmets, motorcycle suits, boots and gloves.…

    • 793 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Daimler AG is a giant cooperation which has nearly 500 acres of facilities and warehouses in its main plant. As the result, countless parts are moved from warehouses to…

    • 2047 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    German car manufacturers and suppliers are world leaders in innovation with more than 3,500 registered patents every year. With 47 OEM[1] components and assembly plants, 32 industry-related innovative clusters and Europe’s most experienced workforce, Germany is the primary location for technology-driven companies active in all stages of the…

    • 2508 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Case Study Audi

    • 6513 Words
    • 27 Pages

    •The brand confusion: There is a risk that the different brands of the Volkswagen Group start to compete against each other since they are increasingly launching the same market segments. Our recommendation to avoid this issue is to stop the expansion of Volkswagen with…

    • 6513 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    Mercedes Benz

    • 1279 Words
    • 6 Pages

    Mercedes-Benz is a world renowned company which primarily operated in the luxury market segment before the 1990 recession. Because of the recession in 1990, the luxury market took a hit and Mercedes-Benz struggled with cost efficiency, product development, material purchasing, and problem in adapting changes. A modular construction process was used to produce the AAV. Functional groups with representatives from different areas like marketing, development, engineering, purchasing, production, and controlling were used to design the vehicle and production system. From the concept development to production commencement, it only took 5 years. After comparing existing production lines with various market segments for opportunities, the management discovered the sports utility vehicle market is rapidly expanding. During the project realization phase, engineers designed a prototype which was viewed by customers to let engineers know how they received it. The customers were also asked to rank the importance of various features such as safety, comfort, economy, and styling. During the production phase, the accounting system served as a controlling mechanism to ensure…

    • 1279 Words
    • 6 Pages
    Good Essays