Vershire Inc. Swot & Porter's Five Forces

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Vershire Company manufactures beverage containers and is one of the largest manufacturers of aluminum beverage cans in USA.

The industry value chain:
Purchase Raw Materials ( Produce Cans ( Distribution ( End Customers (Beverage Processors)

Porter’s 5 Forces:
|Suppliers |Four companies supplies aluminum; not many but still can choose. |Medium |
|Customers |Most customers have between two and four suppliers to choose |High |
| |from. | |
|Threat of New Entrants |Minimum capital for equipment is 100 million dollars. |Low/Medium |
|Substitutes |Few substitutes |Low |
|Rivalry |Hundred-plus firms are in the industry and differentiation is |High |
| |little. | |

SWOT analysis:
|Strengths |- Aluminum can division’s growth in sales outpaced others. |
| |- Aluminum plants scattered through out the United States & each plant served customers in |
| |its own region. |
| |- Encompass broad product categories |
|Weaknesses |- Same technology & quality with competitors |
|Opportunities |- Five beverage container manufacturers account

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