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Verizon's Organizational Culture

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Verizon's Organizational Culture
Verizon has employed multiple strategies to evolve its organizational culture and embed specific principles, attitudes, expectations, and behaviors as organizational norms (Kinicki & Williams, 2013). After merging Bell Atlantic, GTE, and AirTouch Cellular into one company to form Verizon, the company established its Company Credo to direct the actions of all leaders and employees (Strigl & Swiatek, 2011). Verizon’s Company Credo formally outlines their culture of focusing on the customer first, keeping integrity at the core of everything they do, leveraging teamwork to stay agile, embracing diversity, and running to a crisis (Verizon (USA), n.d.). Furthermore, Verizon shares stories with employees, various professional and community organizations,
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