verizon wireless

Topics: Customer service, Customer, Wireless Pages: 2 (372 words) Published: January 20, 2014
Do Verizon have a distinctive competency? If So, what is the Source of that competency? Yes. Verizon have a distinctive competency.
Source of competency
It has the largest coverage area.
Verizon use automated software programs that analyzed the call habits of individual customers. Provide customer care service.
How do Verizon’s Customer service capabilities and Coverage Affect the Quality of its service Offering? How Do You think they affect Verizon’s cost structure? Quality of service offering:
By provide clear connections and fewer dropped calls than on any other network that affect the quality of its service offering. It was the First wireless provider to connect to the internet in major metropolitans areas via a laptop or cell phone. It had automated software programs to analyze the call habits of individual customer, for which its goal was to anticipate customer needs and satisfaction. Affect on cost structure:

Verizon has invested Heavily in it’s customer care function That affects the cost structure of the Verizon wireless. How would you characterized Verizon’s Business-level strategy? How do the company’s functional Strategies enable it to implement its business-level strategy?

Verizon’s business level strategy :
Verizon’s has largest coverage area of any wireless provider that differentiate their products from its rivals. By offering nation wide broad band service, enjoy the large market share. Took unique Advertisement strategy. Using “TEST MAN” advertisement.

The way Functional level strategies enable to Implement Business level Strategy: Firstly , the company invested heavily in building high quality nationwide wireless network. That helped it to position itself on differentiation base to its customer.

Verizon’s churn rate is lower than its rivals and this has increased their customer and achieves economies of scale by spreading fixed cost of building network over a large customer base.

It installed CDMA...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • 4g Wireless Networks Essay
  • Verizon Swot Analysis Essay
  • Essay on Case Study: Verizon Wireless
  • 4G Wireless Networks Essay
  • Verizon Market Analysis Essay
  • 4g Wireless Networks: Data and Bandwidth Improvements Essay
  • Analysis Of Verizon Communications Essay
  • Verizon Communications Essay

Become a StudyMode Member

Sign Up - It's Free