Verizon Communications, Inc. Case Analysis
Verizon Communications, Inc. has many strengths, weaknesses, opportunities and threats as an organization. This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for the organization and help define a 3-year growth plan. Various matrices, including a SWOT analysis and a Financial Ratios Analysis, will also support specific strategies and long-term objectives. Other relevant, recent activities and supporting research will also be supporting the strategies defined in the case analysis.
Verizon Communications, Inc. is one of the largest providers of broadband and wireless communications in the United States (David, 2004). Verizon operates wireless networks and serves home, business and wholesale customers in 28 states, totaling 49.3 million customers nationwide (Verizon.com, 2003). With their Corporate headquarters in Manhattan, New York, Verizon has nearly 215,000 employees and generates annual revenues of more than $71 billion from four business segments: Domestic Telecom, Domestic Wireless, Information Services and International (Verizon.com, 2003). Although Verizon Communications is a young organization, formed in 2000, its parent companies have a very solid history and foundation (David, 2004). Verizon was an organization born from the merger of Bell Atlantic and GTE Corp (David, 2004). GTE and Bell Atlantic were two of the leading telecommunications companies in the U.S. and internationally (David, 2004). Their capabilities ranged from providing telephone access lines, wireless services and networks and various Internet services (David, 2004). Verizon Communications has well defined goals and values in lieu of the traditional mission and vision statements (David , 2004). However, mission and vision statement recommendations will be defined in the case analysis in order to provide clear understanding of what the
Verizon Communications, Inc. is one of the largest providers of broadband and wireless communications in the United States (David, 2004). Verizon operates wireless networks and serves home, business and wholesale customers in 28 states, totaling 49.3 million customers nationwide (Verizon.com, 2003). With their Corporate headquarters in Manhattan, New York, Verizon has nearly 215,000 employees and generates annual revenues of more than $71 billion from four business segments: Domestic Telecom, Domestic Wireless, Information Services and International (Verizon.com, 2003). Although Verizon Communications is a young organization, formed in 2000, its parent companies have a very solid history and foundation (David, 2004). Verizon was an organization born from the merger of Bell Atlantic and GTE Corp (David, 2004). GTE and Bell Atlantic were two of the leading telecommunications companies in the U.S. and internationally (David, 2004). Their capabilities ranged from providing telephone access lines, wireless services and networks and various Internet services (David, 2004). Verizon Communications has well defined goals and values in lieu of the traditional mission and vision statements (David , 2004). However, mission and vision statement recommendations will be defined in the case analysis in order to provide clear understanding of what the
Cited: David, F. (2005). Strategic Management Concepts (tenth ed.) New Jersey. Pearson Prentice Hall. Verizon home page.(2003). Verizon Communications Company Profile. Retrieved December 9, 2005, 2005 from http://multimedia.verizon.com/responsibility/profile/index.aspx Verizon home page. (2004). Verizon Communications 2004 Interactive Annual Report MSN Money (2005). Verizon Communications: Key Ratios. Retrieved December 11, 2005 from http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=GrowthRates&Symbol=VZ Thonis, P. (2005). Verizon to Acquire MCI for $5.3 Billion in Equity and Cash. Retrieved December 9, 2005, 2005 from http://newscenter.verizon.com/proactive/newsroom/release.vtml?id=89338 Verizon home page. (2005). Verizon Customer Satisfaction – Award & Recognition. Retrieved December 10, 2005 from http://www.verizonwireless.com/b2c/aboutUs/customersatisfaction/awards.jsp