Vera Bradley's Handbags

Founders Barbara Bradley Backgaard and Patricia R. Miller developed an enterprise in 1982, Fort Wayne, Indiana called Vera Bradley, Inc. They focused on producing polished, sleek, and expensive women's handbags and accessories because there was a market. And, for this reason, the company created the highest-quality of colorful and distinctive designed items which include "luggage, purses, wallets, handbags, jewelry, accessories, as well as baby clothing (Thompson, Peteraf, Gamble, & Strickland, 2016). In addition to this, Vera Bradley operates in the luxury handbags industry which has many competitors (Coach, Louis Vuitton, Prada, & Michael Kors), so the business has two types of revenue streams such as direct and indirect. In particular, the