Veolia B2B Marketing

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‘Veolia Environnement Communication Strategy’

Word count: 7,401

Executive summary

Waste management, water and energy are all synonyms of today’s society’s growing concern. With the effects of global warming increasing there is more pressure from all governments and society as a whole to contribute to environmental awareness and amelioration. Thus this provides a durable sector for businesses to expand in. Veolia Environnement is a multinational organization that attempts to reduce the amount of waste creating pollution through special systems and recycling management.

Such an imposing MNC requires special attention from society in order to continue to expand and create awareness. For this reason Public Relations and specialized marketing are employed. This paper discusses the communication strategy used to attract their target market. We discover that Veolia places great importance on both internal PR to satisfy their employees and stakeholders, and external PR to expose and enhance their brand image. Moreover we discover that Veolia differentiate themselves by being focused on the customer and knowing their target client perfectly well as well as customizing a solution to the clients exact needs.

In this communication analysis we have reviewed the important factors of the company from a SWOT analysis to a PESTEL analysis. The micro and macro environmental results show that Veolia Environment is the leader in environmental services, encountering the areas of water, waste, and energy. Their strengths also remain in the fact that despite a difficult period during the financial crisis, Veolia Environment managed to turn their challenges into opportunities, thus continuing to strive to stay strong. Their main threats are their direct competitors as well as security and union difficulties in under-developed countries. Nevertheless they possess a strong legal system that helps deviate these sorts of problems.

We have included an advertising analysis as

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