Topics: Management, Lean manufacturing, Lean software development Pages: 4 (852 words) Published: October 19, 2014

[Valuing Lean Management]
Business: Virtual Business Solution
Product: Manufacturers for Touch Screen Product
Assessment Item 1
BSB115 - Management

Word count: 540

Format: Arial 11

1 Introduction
‘Virtual Business Solution’ is a large touch screen products industry in Australia. We are a three years old company with 100 employees split into specialized teams for maximum efficiency. We are based in Brisbane and offer our providing quality products, including tablet, smartphones and laptops all across Australia. Aim to expand our business internationally in order to live up to the ‘solution’ aspect of our company name, but in order to do so we must first develop our brand within Australia. 2Analysis of Issue

McKinsey & Company (2014) propose lean management is described as Focus on the delivering the maximum of value, trust and enable the team to organize their operation, implementing a continuing improvement culture and with a shared vision. Companies reduce returns from years of cost cutting. Managing vendors now consumed many of the gains from outsourcing. Products, were no longer ‘low price’, and just can’t keep it low. Because of keeping up with latest IT technology, and causing barget issue(David J, Feb 2014, para. 2). However IT technology is required, on finding ways to do things better, including management. Issues in maximizing customer satisfaction, is a challenge for many companies. The problems were avoidable, however underlying causes went unaddressed, and negative affect to customers. Consistency is the key to making customers happy, which is the aim of this organisation. Research by McKinsey & Company (2014) suggested that evaluating the customer journey is 30% more predictive of overall customer satisfaction than individual touch points, which makes increasing customer satisfaction easier to do. Even more importantly, Keskinen, T (2013) suggest that improved satisfaction leads to increased...
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