Van Mahana
VAN MAHAN
Professional Summary
Vani is a Marketing professional. She has had the opportunity to work in Online Marketing and Market Research domains with Rocket Internet, Singapore and Brandscapes Worldwide, India.
Vani has worked with Rocket Internet, one of the largest and most successful international online venture builders. She was a part of Zalora, an online fashion retail venture of Rocket Internet. Vani was responsible for Search Engine Marketing (SEM) for Zalora Philippines. She was the single point of contact for queries regarding online marketing for Zalora Philippines and coordinated with Research analytics, Product management, other online marketing channels, Budget and Buying teams.
Vani has also worked with Brandscapes Worldwide Pvt. Ltd., Mumbai, as an Associate Insight Consultant and worked on Brand Tracking, Customer Satisfaction and Loyalty, Segmentation, Targeting, Imagery analysis and Competitive analysis. Her key responsibilities included managing projects, generating meaningful insights and customer trends for the client, drafting new project proposals and client interaction. Vani was rated as a top performer; her contribution highlighted and appreciated in the Company Town Hall. She has completed projects of over USD 80,000 in 6 months time. She is conversant with syndicated databases, SPSS, MS Excel and MS PowerPoint.
Vani has done her Post Graduation Degree - Master’s of Business Administration, specializing in Marketing.
Work Experience
Vani is working with Upfront Media as a Business Analyst. Her job responsibilities include web analytics for clients using softwares such as Omniture, Google Adwords, Google Analytics, Locowise, Facebook Analytics. She is responsible for the same and coordinates with teams in Malaysia and Philippines.
Clients: Malaysia Airlines, AIG, IBM, Safra Radio
She is also responsible formulating content strategies and plans for Social Media under supervision.
Her role encompasses
Professional Summary
Vani is a Marketing professional. She has had the opportunity to work in Online Marketing and Market Research domains with Rocket Internet, Singapore and Brandscapes Worldwide, India.
Vani has worked with Rocket Internet, one of the largest and most successful international online venture builders. She was a part of Zalora, an online fashion retail venture of Rocket Internet. Vani was responsible for Search Engine Marketing (SEM) for Zalora Philippines. She was the single point of contact for queries regarding online marketing for Zalora Philippines and coordinated with Research analytics, Product management, other online marketing channels, Budget and Buying teams.
Vani has also worked with Brandscapes Worldwide Pvt. Ltd., Mumbai, as an Associate Insight Consultant and worked on Brand Tracking, Customer Satisfaction and Loyalty, Segmentation, Targeting, Imagery analysis and Competitive analysis. Her key responsibilities included managing projects, generating meaningful insights and customer trends for the client, drafting new project proposals and client interaction. Vani was rated as a top performer; her contribution highlighted and appreciated in the Company Town Hall. She has completed projects of over USD 80,000 in 6 months time. She is conversant with syndicated databases, SPSS, MS Excel and MS PowerPoint.
Vani has done her Post Graduation Degree - Master’s of Business Administration, specializing in Marketing.
Work Experience
Vani is working with Upfront Media as a Business Analyst. Her job responsibilities include web analytics for clients using softwares such as Omniture, Google Adwords, Google Analytics, Locowise, Facebook Analytics. She is responsible for the same and coordinates with teams in Malaysia and Philippines.
Clients: Malaysia Airlines, AIG, IBM, Safra Radio
She is also responsible formulating content strategies and plans for Social Media under supervision.
Her role encompasses