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By neha2383 Apr 06, 2014 593 Words

Define Values. Critically evaluate “Allport Vernon” classification of values. How values effect the business processes?

Values are defined as the guide or systematic information stored in an individual to decide for him/her what is right or wrong for better well being. Values are a set of guidelines that inform your behavior within any given culture. Values form the basis of our behavior. They are the guiding principles behind our behavior and help us decide the dos and don’ts.

For example if one of the values that I believe in is cleanliness then I would keep the place around me clean and would not litter on the roads. Hence it provided with a do and a do not behavior. 

Values depend on a lot of factors. They could be imbibed within us from our childhood by our family or school/ college/organization that we have been a part of.   However most of it, was got developed because of family. We inherit lot of values from our family. They become the main source of our values.

Allport Vernon has made a remarkable contribution by categorizing the values to understand the human behavior. His categorization clearly helped in understanding that different individuals could have preference for different values depending on the past experience and lifestyle. His classification has helped us to see through and understand the values in far more superior way to have a proper understanding of the human behavior. If we use his classification to understand the employee behavior, then the same could be used to enhance the performance and the satisfaction level of the employees. A possible limitation to his classification of values is perhaps that it talks about the importance of each value to a human being in comparison to the other value rather than considering its importance individually.  Values have a major impact on business processes. Just like individual values, there are shared values or organizational values that are prevalent in the organizations to shape up its...

represent basic convictions that “a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct orend-state of existence” (Rokeach, 1973). When the values are ranked in terms of theirintensity, i.e., when the value are prioritized in terms of their intensity, it is called valuesystem. Types of values include ethical/moral values, doctrinal/ideological (political,religious) values, social values, and aesthetic values.Values have both content and intensity attributes. The content attribute

signifies that amode of conduct or end-state of existence is important. The intensity attribute
specifieshow important it is. Ranking an individual’s values in terms of their intensity equals thatperson’s value system.Values build the foundation for the understanding of attitudes and motivation of anindividual, since; value has a great impact on perceptions. Values shape relationships,behaviors, and choices. The more positive our values, more positive are people’s actions. Asignificant portion of the values an individual holds is established in the early years—fromparents, teachers, friends, and others. Allport-Vernon classification of values:

Interest in the discovery of truth through reasoning and systematicthinking. 2.
Interest in usefulness and practicality, including the accumulation of wealth. 3.
Interest in beauty, form and artistic harmony.
Interest in people and human relationships.
Interest in gaining power and influencing other people.
Interest in unity and understanding the cosmos as a whole.
Work behavior across cultures and businesses
In every culture, there are different sets of attitudes and values which affect behavior.Similarly, every individual has a set of..

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