Value Chain of Starbuck

Powerful Essays
Topics: Coffee, Starbucks
Pro-forma A
Value of the product/service for the customer

1. Name of Company: Starbucks Coffee Company
Starbucks was firstly opened by three partners at Seattle on March 30, 1971. At the beginning, it was only a small store selling freshly roasted whole bean coffee. But now, by the tremendous effort from the chairman, Howard Schultz and every partner (employee) of Starbucks, it is an international company having more than 16,000 stores around over 50 countries over the world. They take great care to roast the best quality of hand-crafted coffee and share this passion with all customers. As listed on the mission statement, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.

2. Description of Products/Service * Drinks: Starbucks is not only known for their high quality coffee such as Espresso and Frappuccino®, it also provides a wide range of beverage to customers, for example Tazo® Tea, chocolate beverage, juices and smoothies. * Foods: Freshly made food item and pastries are also on their recommendation. * Services: The outstanding and personalized customer services provided in the relaxing atmosphere of each store are also the crucial factors of contributing Starbucks to be one of the most admired companies in the world.

3. The key products or services attributes
High quality coffees:
The coffees of Starbucks are all about quality, sourcing the finest coffee bean with passion, roasting them with lots of care, delivering the coffees with hearts to customer. They also put a lot of effort to improve the lives of farmers who grow the coffee beans. Therefore, they can ensure they are providing the highest quality to each customer.
True heart customer services:
Starbucks services provide to customers are about human connection. Services by their partners are also unforgettable other than their coffee. Each customer is served with great care and as an individual. Personalization services are provided and

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