Value Chain Model

Topics: Internet, Environment, Environmentalism Pages: 38 (8574 words) Published: December 12, 2010
Int. J. Management and Enterprise Development, Vol. 3, No. 3, 2006

Porter’s value chain model for assessing the impact of the internet for environmental gains

Nazim U. Ahmed and Sushil K. Sharma*
Department of Information Systems and Operations Management Ball State University Muncie, IN 47306, USA E-mail: nahmed@bsu.edu
E-mail: ssharma@bsu.edu
*Corresponding author
Abstract: The revolutionary potential of the internet promises to transform economic and environmental gains. By reducing the amount of energy and materials consumed by business, the internet stands to revolutionise the relation between economic growth and the environment. The internet is improving the capability to understand the science of environmental degradation and communicate that knowledge to public and private decision makers. It also helps decrease resource waste and associated pollution by improving the efficiency of economic activity and provides improved sensors and instantaneous telecommunications links to control pollution spillovers, better manage shared resources and reduce waste. This paper examines the impact and potential of internet-based technologies in the performance of important information and communication functions for resolving the environmental issues using Porter’s value chain model. Managerial implications of using the internet for environmental gains for SMEs are also discussed. Keywords: internet; digital technologies; environment; Porter’s value chain model.

Reference to this paper should be made as follows: Ahmed, N.U. and Sharma, S.K. (2006) ‘Porter’s value chain model for assessing the impact of the internet for environmental gains’,Int. J. Management and Enterprise Development, Vol. 3, No. 3, pp.278–295. Biographical notes: Dr. Nazim U. Ahmed is a Professor of Information Systems and Operations Management at Ball State University, Muncie, Indiana, USA. His research interests include environmental management, total quality management, productivity improvement, supply-chain issues and e-commerce. He has published articles inInternational Journal of Production Research, Journal of Operations Management, Journal of Business Research,Transportation Research,International Journal of Operations and Production Management,Information and Management,Information Resource Management,Management Decisions,Production and Inventory Management, Journal of the Academy of the Marketing Science, International Journal of Policy and Information, Computers and Industrial Engineering and other journals.

Dr. Sushil K. Sharma is an Associate Professor of Information Systems and Operations Management, at Ball State University, Muncie, Indiana, USA. Co-author of two textbooks and co-editor of four edited books, Dr. Sharma’s research contributions have appeared in many peer-reviewed national and international journals, conferences and seminar proceedings. Dr. Sharma’s primary teaching and research interests are in e-commerce, information systems

Copyright © 2006 Inderscience Enterprises Ltd.

Porter’s...

References: Anderson, A. (1997) Media, Culture and the Environment, New Jersey: Rutgers University Press.
Anderson, L.M. and Bateman, T.A. (2000) ‘Individual environmental initiative: championing
natural environmental issues in US business organizations’, Academy of Management Journal,
Avila, J.A. (1993) ‘What is environmental strategy’, The McKinsey Quarterly, Vol. 4, No. 1,
pp.53–69.
Bansal, P. and Roth, K. (2000) ‘Why companies go green: a model of ecological responsiveness’,
Academy of Management Journal, Vol
Basile, A. (1998) ‘Fodor’s’, Library Journal, Vol. 123, No. 12, pp.34–36.
Benedick, R.E. (1991) Ozone Diplomacy: New Directions in Safeguarding the Planet, Cambridge,
Massachusetts: Harvard University Press.
Benjamin, R. and Wigand, R. (1995) ‘Electronic markets and virtual value chains on the
information superhighway’, Sloan Management Review, Winter, pp.62–72.
the public domain’, Science, Vol. 274, No. 5287, pp.533–534.
Borden, D.L. and Harvey, K. (Eds.) (1998) The Electronic Grapevine: Rumor, Reputation, and
Reporting in the New On-Line Environment, Mahwah, NJ: Lawrence Erlbaum.
Borsuk, M. (1999) The Challenge of Information Technology to Retail Property, Urban Land
Institute, www.uli.org/pubs/UrbLand/infotech/infotech.htm.
Bradford, D. (2000) Environmental Awareness in SMEs, 1998–2000.
Brick, P. (1998) ‘Determined opposition: the wise use movement challenges environmentalism’, in
C
Centro de Formação Profissional para o Comércio e Afins (CECOA) (2004) Corporate
Social Responsibility: State of the Art Report – Highlights Report 2004,
Chatman, E.A. (1996) ‘The impoverished life world of outsiders’, Journal of the American Society
for Information Science, Vol
Chong, P.P., DeVries, P.D. and DenHoek, A.V. (2005) ‘The information superhighway: the
golden spike of the 21st century’, International Journal of Innovation and Learning, Vol
Cordano, M. (1993) ‘Making the natural connection: justifying the investment in environmental
innovation’, Proceedings of the International Association for Business and Society,
Cort, S.G. (1999) ‘Industry corner: industrial distribution: how goods will go to market in the
electronic marketplace’, Business Economics, Vol
Craig, W.J. (1998) ‘The internet aids community participation in the planning process’, Computers,
Environment, and Urban Systems, Vol
Dodson, W. (1995) Hitched to Everything How Environmentalists can Use the Internet and the
World Wide Web, Sierra, Vol
Dutton, J.E. (1997) ‘Strategic agenda building in organization’, in Z. Shapira (Ed.) Organizational
Decision Making, Cambridge, MA: Harvard University Press, pp.81–105.
Dutton, J.E. and Ashford, S.J. (1993) ‘Selling issues to top management’, Academy of Management
Review, Vol
Escobar, A. (1996) ‘Constructing nature: elements for a post structural political ecology’, in R. Peet
and M
European Commission (2001) Green Paper “Promoting a European Framework for Corporate
Social Responsibility”, July, http://www.europa.eu.int/comm/employment_social/soc-dial/csr/
Frantzich, S.E. (1999) Citizen Democracy: Political Activists in a Cynical Age, New York:
Rowman and Littlefield Publishers, Inc.
Frederick, H. (1993) ‘Computer networks and the emergence of global civil society’, in
L.M
Gauntlett, D. (1997) Video Critical: Children, the Environment and Media Power, Luton:
University of Luton Press.
Grossman, L.K. (1995) The Electronic Republic: Reshaping Democracy in the Information Age,
New York: Penguin Books USA.
Gulledge, T.R. and Sommer, R.A. (2004) ‘Integrating e-business transactions across extended
enterprises’, International Journal of Management and Enterprise Development, Vol
Hart, S. (1995) ‘A natural- resource based view of the firm’, Academy of Management Review,
Vol
Hoffman, D. and Novak, T. (1996a) ‘Marketing in hypermedia computer-mediated environments:
conceptual foundations’, Journal of Marketing, July.
Hoffman, D.L. and Novak, T.P. (1996b) A New Marketing Paradigm for Electronic Commerce,
http:/www.vanderbilt.edu/novak/new.marketing.paradigm.html.
Horrigan, J.B., Irwin, F.H. and Cook, E. (1998) Taking a Byte out of Carbon: Electronics
Innovation for Climate Protection, Washington, DC: World Resources Institute.
How will internet commerce change the retail scene (1997) ‘How will internet commerce change
the retail scene?’, Urban Land, Vol
Johnson, D.B. (1998) ‘Green businesses: perspective from management and business ethics’,
Society and Natural Resources, Vol
Karliner, J. (1997) The Corporate Planet: Ecology and Politics in the Age of Globalization, US:
Sierra Club Books.
Kumar, S. and Liu, D. (2004) ‘Impact of globalization on entrepreneurial enterprises in the
world markets’, International Journal of Management and Enterprise Development, Vol
Kuo, D.C.L., Chen, W.H. and Smits, M.T. (2005) ‘SME-based collaborative supply chain
management: the impact of information technologies, International Journal of Management
Lawrence, A.T. and Morell, D. (1995) ‘Leading edge environmental management: motivation,
opportunity, resources and process’, in D
Li, H.H. and Tan, K.H. (2004) ‘SMEs’ business growth model: a medium to big effort’,
International Journal of Management and Enterprise Development, Vol
Libert, B. and Ribaudo, W. (1996) The New Space Race: Virtual Space Draws the Skylines of the
Future, Arthur Andersen, http://www.realty4.com/art_andr.html.
Liu, Y. and He, M. (2005) ‘Design of “green grade” rating system for the environmental
performance assessment of a firm’, International Journal of Management and Enterprise
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Value Chain Mac D Essay
  • Value Chain Essay
  • Supply Chain Management and Zara Essay
  • Supply Chain Management Essay
  • The Supply Chain Concept Essay
  • Dell's Supply Chain Management Essay
  • Essay on Supply Chain Management
  • Using Porter’s Value Chain Framework, Explain How Technology Can Help an Organisation to Gain a Competitive Advantage Research Paper

Become a StudyMode Member

Sign Up - It's Free