Value Chain analysis of Four Season Hotels
Evaluation of an eCommerce Site www.thebonbon.ie The Bon Bon Traditional Sweet Shop
Monaghan Town Co. Monaghan
eBusiness Project BBUS Year April 2014
Presented by
Bryan M. O’ Sullivan
Table of Contents
1.1 Introduction ……………………………………………
1.2 Product.………………………………………………...
1.3 Price.……………………………………………………
1.4 Promotion ………………………………………………
1.5 Place .……………………………………………………
1.6 Geographical Policy .……………………………………
1.7 Returns Policy .………………………………………….
1.8 Domain Name and Loading Times .…………………….
1.9 Security Privacy Policy .…………………………………
1.10 Recommendations .………………………………………
1.11 Comparison with competitor www.sweetspot.ie .………..
1.1 Introduction –Overview
The Bonbon Traditional Sweetshop was formed in Monaghan town in 2012 by Mr. Stephen Corley who also owns an office supply company in the town. The Bonbon Traditional Sweetshop currently holds the title of the smallest sweet shop in Ireland at present, which it prominently advertises on its website.
The company has just recently included its website www.thebonbon.ie in January 2014 and is looking to expand its business outside of the Monaghan demographic area and is exploring the idea of taking their product outside Ireland and export produce to some parts of the world where the thousands have young Irish people have emigrated to in the last number of years due to the recession including USA, Canada, Australia and the UK. They are looking to stock all the relevant nostalgic products that the emigrants would miss while working and living abroad and have introduced a direct delivery service that will offer the overseas customer the opportunity to order the product and get it delivered right to their front door hassle free but with an added delivery charge .
The company’s products range from jellies, toffees, boiled sweets, lollipops, sour sweets, chewy sweets, gum and chocolates. They also supply hampers for special events such as
Monaghan Town Co. Monaghan
eBusiness Project BBUS Year April 2014
Presented by
Bryan M. O’ Sullivan
Table of Contents
1.1 Introduction ……………………………………………
1.2 Product.………………………………………………...
1.3 Price.……………………………………………………
1.4 Promotion ………………………………………………
1.5 Place .……………………………………………………
1.6 Geographical Policy .……………………………………
1.7 Returns Policy .………………………………………….
1.8 Domain Name and Loading Times .…………………….
1.9 Security Privacy Policy .…………………………………
1.10 Recommendations .………………………………………
1.11 Comparison with competitor www.sweetspot.ie .………..
1.1 Introduction –Overview
The Bonbon Traditional Sweetshop was formed in Monaghan town in 2012 by Mr. Stephen Corley who also owns an office supply company in the town. The Bonbon Traditional Sweetshop currently holds the title of the smallest sweet shop in Ireland at present, which it prominently advertises on its website.
The company has just recently included its website www.thebonbon.ie in January 2014 and is looking to expand its business outside of the Monaghan demographic area and is exploring the idea of taking their product outside Ireland and export produce to some parts of the world where the thousands have young Irish people have emigrated to in the last number of years due to the recession including USA, Canada, Australia and the UK. They are looking to stock all the relevant nostalgic products that the emigrants would miss while working and living abroad and have introduced a direct delivery service that will offer the overseas customer the opportunity to order the product and get it delivered right to their front door hassle free but with an added delivery charge .
The company’s products range from jellies, toffees, boiled sweets, lollipops, sour sweets, chewy sweets, gum and chocolates. They also supply hampers for special events such as