Value Chain Analysis

Good Essays
Value Chain Analysis
The value chain is an internal analysis that is used to examine the development of competitive advantage and to identify the value creating activities of the company. It also can add the value of the company’s products and services.

Figure 2.6 Value Chain Analysis
PRIMARY ACTIVITIES
1. Inbound logistic
Maxis Telecommunication tried to provides many kinds of services for customer. Maxis receive Voice Messaging system from Tecnomen through network system. The software can expand and upgrade Maxis services and also enables Maxis Company to offer more services which include Next Generation Voice Mail as well as other voice services such as Missed Call Notice, Intelligent Call Back, and Greeting Centre. Besides that, it secures cost effectiveness for the future. Therefore, Maxis has come out with unique services (Tecnomen, 2005).

2. Operation and outbound logistic
Maxis is using electromagnet microwaves to send data and information to the public such as provides Push 2 talk services to the customer. Before Maxis provide the services, Maxis might need to install a kind of software into their main server. After the software has been installed, customers are requiring to active the service using mobile phone. Once the customer has activated the service, the main server will send software to the customer’s mobile phone through electromagnet microware, customer can start to use the service. It is very useful and convenience for public. (Hotlink, 2007)
3. Marketing and Sales
Maxis Communication Berhad has sales and marketing strategy to developing premium brands, providing a good quality of network and customer services. The first strategy is Maxis offer the cheaper price with the good services and network. We can buy the prepaid at the price RM 8.50 and can enjoy using 3G. The second strategy is Maxis offer the WebSMS in where people can chat with their family and friends conveniently by using PC. Maxis also advertise their product

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