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Value Chain

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Value Chain
Report on Real Estate Industry Chain and Value Chain Activities Within Calloway

Introduction

The purpose of the report is to conduct a value chain analysis of Calloway and its

industry in order to get a better assessment of the organization’s key functions in

terms of satisfying the needs of the tenants and ultimately the shoppers. To end

of this report, we will provide a situational analysis and recommendations to

improve Calloway’s ability meet its tenants’ and shoppers’ needs.

Situational Analysis

Calloway REIT is the largest owner of large-format unenclosed retail properties in

Canada. Its high-quality portfolio represents superior assets in prime locations

across the country. These properties comprise a total of 21.9 million square feet

– including 5.6 million square feet for future developments.

Calloway is led by an experienced senior management team. Under its

leadership, Calloway’s portfolio has grown from 12 to 119 high-quality properties

in just six years. In that same period, total assets have soared from $108.7million

to $4.2 billion, for an impressive increase of 3,758%[1].

Calloway’s Mission

Focused on the ownership and development of exceptional retail properties,

Calloway is home to leading, value-based national retailers. With a work force of

108 dedicated associates, Calloway’s mission is to provide value for its

Unitholders, its tenants and hard-working Canadian consumers[2]

Calloway’s Vision

Calloway remains committed to its vision: design, develop and manage retail

properties for hard-working, value-oriented Canadians, be the landlord of choice

for value-minded retailers and be a vibrant, forward-thinking company with sound

fundamentals – constantly creating value and growth for our loyal Unitholders[3]

Calloway’s Strategic Goals

Own and manage dominant shopping centres which provide our retailers a

platform to reach their customers through:

a)

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