Value Chain
·394·
Proceedings of the 8th International Conference on Innovation & Management
Analysis on Hotel Service Innovation and Value Promoting Paths Based on Value Chain Theory∗
Fan Linsheng 1, Han Yu2, Wang Na2 School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070 2 Shijiazhuang Broud Business Consultation Co. Ltd, Shijiazhuang, P.R. China, 050011 (E-mail: fanlinsheng5700@sina.com, hy007@163.com, wangna2335721@yahoo.com.cn)
1
Abstract: It has positive significance for promoting hotel value by analyzing hotel service innovation and the way of value improvement. This paper uses value chain theory for reference. It describes value composition of hotel service industry based on comparing and analyzing the value chain structure and the implementation process of general business and service industry. Finally it analyses the way of hotel value improvement, and provides some suggestions of hotel service innovation and value improvement. Key words: Hotel service; Service innovation; Hotel value improvement
1 Introduction
Michael Porter first proposed the “Value Chain” concept in his book “Competitive Advantage： Creating and Sustaining Superior Performance”(1985). The value chain theory points that, there is the value chain between the upstream and downstream businesses, and also in the internal enterprises. Porter believes that “each enterprise is the collection of various activities in the process of design, production, sale, sending and supporting their products. All of these activities can be indicated by a value chain.” Porter distinguishes primary activities and support activities in the value chain. Primary activities are directly concerned with the creation or delivery of a product or service which can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service. Each of these primary activities is linked to support activities which help to improve their effectiveness or
Proceedings of the 8th International Conference on Innovation & Management
Analysis on Hotel Service Innovation and Value Promoting Paths Based on Value Chain Theory∗
Fan Linsheng 1, Han Yu2, Wang Na2 School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070 2 Shijiazhuang Broud Business Consultation Co. Ltd, Shijiazhuang, P.R. China, 050011 (E-mail: fanlinsheng5700@sina.com, hy007@163.com, wangna2335721@yahoo.com.cn)
1
Abstract: It has positive significance for promoting hotel value by analyzing hotel service innovation and the way of value improvement. This paper uses value chain theory for reference. It describes value composition of hotel service industry based on comparing and analyzing the value chain structure and the implementation process of general business and service industry. Finally it analyses the way of hotel value improvement, and provides some suggestions of hotel service innovation and value improvement. Key words: Hotel service; Service innovation; Hotel value improvement
1 Introduction
Michael Porter first proposed the “Value Chain” concept in his book “Competitive Advantage： Creating and Sustaining Superior Performance”(1985). The value chain theory points that, there is the value chain between the upstream and downstream businesses, and also in the internal enterprises. Porter believes that “each enterprise is the collection of various activities in the process of design, production, sale, sending and supporting their products. All of these activities can be indicated by a value chain.” Porter distinguishes primary activities and support activities in the value chain. Primary activities are directly concerned with the creation or delivery of a product or service which can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service. Each of these primary activities is linked to support activities which help to improve their effectiveness or
References: [1] Hu Shuhua, Product Innovation Management, Beijing: Science Press, 2000:55-58 [2] Chen Jin, Wang Anquan, Zhu Xiahui. Exploration Research on Service Innovation[J]. Journal of China University of Geosciences (Social Sciences Edition), 2001,4(11):21-25 [3] Yan Wufu. The Hotel Human Resource Management [J].The Border Economy and Culture, 2009, (1):25-26 [4] Yang Xiaoyan, Zhou Yijin. Green Value: A New Dimension of Customer Perceived Values [J].China Industrial Economy, 2006, (7):110-116 [5] Xiu Yuanyuan. Research on the Personalized Hotel Room Service[J]. Modern Economic Information, 2008, (12):124