Value Alignment

Topics: PepsiCo, Morality, Soft drink Pages: 3 (982 words) Published: March 11, 2011

Value Alignment
Value Alignment
Ethics and corporate values play a significant role in an organization and are both imperative to success. To attain a successful alignment between individual and corporate values, there needs to be a synergy between the employee and the organization he or she work for. The benefits contain significant value to both the organization and the employee. Established in 1898 as "Brad's Drink," PepsiCo has grown substantially and is a carbonated soft drink sold in 190 countries worldwide. Ethics play an important role in PepsiCo's mission and vision statements, which in turn, supports employees whose values are parallel. Circumstances, surroundings, and people influence and evolve personal and professional morals and values. Morals are the types of lessons learned as person grows. Learning right from wrong is a personal moral that turns into a value. Origins of personal morals and values can differ from person to person. Age, religious background, environment, business society and cultural beliefs all have an influence on our values. These values carry over to our professional lives and guide us to be responsible employees. Values influence our behavior and function as a guideline to our personal and professional decisions. According to Business Dictionary (2010), values are beliefs or ideas shared by the members of a culture about what is good or desirable and what is not (Values Definition, para. 1). The evolution of my personal morals and values has translated into strong business value. Some of these values have been taught by other employees or supervisors. Individual values that evolved into professional values include respect, honesty, honor, and compassion. However, value is as individual as the person and can change depending on the circumstance and need. Personal and professional values will continue to evolve as individuals make decisions, transition through life, and...

References: Business Dictionary. (2010). Values. Retrieved from
PepsiCo (2009). PepsiCo Corporate Responsibility Report. Retrieved October 10, 2010,
Taylor, M. (n.d.). Six Points to Determine Our Own Individual Value System. Retrieved
Hevesi, D. (1986, July 12). Threat of Cyanide Tampering Prompts Pepsi to Recall Soda.
The New York Times, p. 1. PepsiCo. (2009). PepsiCo. Retrieved from
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