Samsung Electronics has achieved significant market share in the global market for more than 60 products. In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbrand. In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the world's second-largest mobile phone maker. In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the U.S. with revenue of $117.4 billion to take the No.1 spot as the world's largest technology company. One of the main products that the company produces is in the field of Mobiles. As of Q3 2009, Samsung’s global market share in Mobile phones is about 21% with the main competitor as Nokia (about 37% market share).
Unlike other electronic companies Samsung origins were not involving electronics but other products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings.
From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and...
Please join StudyMode to read the full document