Vals Analysis

Satisfactory Essays
The result shows that my primary VALS™ type is Innovator, and my secondary type is achiever.

Although I do not see myself as a successful person, but this result could give me an insight that I have a potential to become a successful, sophistic, and high self-esteem leader. I agree that innovators are the most receptive to new ideas and technologies, because I am a very creative and innovative person. I like to enjoy variety excitements, to experience new things, and to seek challenges in my life. Moreover, I love doing artwork in my spare time. I love travelling and go to places that I have never been. I love music and art, in which I can express my feelings, my personality, and my taste. As a customer, I would likely to pick brand products that have high recognition and quality. I believe these are the reasons that make me an innovator type customer.

As an achiever, I truly motivated by the desire for achievement. I have a goal-orientated lifestyle and a deep commitment to career and family. In addition to my Asian culture influences, these characteristics become more important to me. On the website, it says many achievers have busy lives, so they are often interested in a variety of timesaving devices. It is interest to realize that the most frequent word out of my mouth is efficient. I want to do things fast and with good quality, although sometimes I give myself too much pressure on things that lead to results under my expectations. As a customer, I prefer simple, good-looking and high quality products, just like what the website described the achiever.

Doing the VALS™ research is an interesting experience for me. I did it once in 2011; my primary VALS™ type was an experience and my secondary type was a maker. I am not sure the questions I did today and two years ago are the same, but somehow they are similar. The different results show my changing in attitudes and lifestyle. This research would definitely help companies to identify its customers.

You May Also Find These Documents Helpful

  • Good Essays

    vals

    • 546 Words
    • 2 Pages

    Media, Self, & the World April 29, 2014 VALS Survey After completing the VALS assessment, I’ve learned the primary VALS segment that I match is “Achiever”, which embodies my desire for achievement. This means I have a goal-oriented regime and profound commitment to my career and family. According to Strategic Business Insights, achievers are structured around family, their place of worship, and work and their social lives imitate this focus. Additionally, this dimension seeks predictability,…

    • 546 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Vals

    • 265 Words
    • 2 Pages

    “VALS was based on social values, and at that time VALS was an acronym for Values and Lifestyles. However, currently, VALS is based on selected psychological traits and key demographics instead of values.” (VALS). My primary VALS type is Thinker, and secondary is Innovator; the primary type portrays our dominant approach to life while the secondary type represents a particular importance we give to our dominant approach. Thinkers are people that are mature, well educated and they usually research…

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Vals Survey

    • 558 Words
    • 3 Pages

    1. After taking the VALS survey, I’ve learned the primary VALS segment that I match is ‘Experiencer’, which represents my dominant approach to life. This means I am motivated by self-expression. According to the site, experiencers quickly become enthusiastic about new possibilities but are equally quick to cool (Vals Survey). Experiencers tend to be young, enthusiastic, and impulsive consumers (Vals Survey). Additionally, this dimension seeks variety and excitement, savoring the new, the offbeat…

    • 558 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Appliication of VALS

    • 6744 Words
    • 24 Pages

    manufacturer used VALS to explore new opportunities to create consumer value. VALS developed a process to evaluate future consumer demand across a diverse set of new opportunities. The client used the results of the process to select product-development projects and portfolio investments. • A European luxury automobile manufacturer used VALS to identify online, mobile applications that would appeal to affluent, early-adopter consumers within the next five years. On the basis of the VALS Innovation Diffusion…

    • 6744 Words
    • 24 Pages
    Better Essays
  • Good Essays

    Vals Framework

    • 6307 Words
    • 26 Pages

    A Study of the Impact of Values and Lifestyles (VALS) on Brand Loyalty with Special Reference to English Newspapers* C.Anandan1, M.Prasanna Mohanraj 2 & S.Madhu3 Abstract Indian Newspaper Industry is witnessing high growth, despite the rise of the Internet and of telecommunications as viable sources of information. Earlier all the newspapers thought that the opportunity for them was within their own geographical area. But, in coming years publishers will be spending over Rs.1000 crores to invade…

    • 6307 Words
    • 26 Pages
    Good Essays
  • Good Essays

    What Is Vals

    • 816 Words
    • 4 Pages

    What is VALS? VALS is one of the most popular commercially available classification systems based on psychographics measurements is SRI Consulting Business Intelligence’s VALS framework. The VALS (values and lifestyles) system classifies U.S. adults into eight primary groups based on demographics and attitudes ; it’s updated with new data from more than $80,000 surveys per year. VALS segments U.S. adults into eight distinct types—or mindsets—using a specific set of psychological traits and key…

    • 816 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    ms val

    • 691 Words
    • 3 Pages

    op pad na haar klasse, omgery. Afgesien van ander beserings, het sy ook ‘n fraktuur van haar pelvis opgedoen. Die skade was van so ‘n ernstige aard dat dit chirurgies herstel moes word. Vergelyk, in tabelvorm, die verskille tussen die “ware” en “vals” bekken met betrekking tot die anterior, posterior en laterale grense. A student was run over in traffic on her way to class. Apart from other injuries, she also sustained a fracture of her pelvis. The damage was so severe that surgical repair was…

    • 691 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mistine Val

    • 278 Words
    • 2 Pages

    NBB has found success from being a mission and value oriented company. The husband and wife team penned the company’s core mission and values to include being focused on care for the environment, employees and customers. Companies should have clear and defined explanations of its mission and values as they determine the culture and the overall success of the company’s future (Lencioni, 2002). All employees of NBB are knowledgeable of the company’s values and beliefs and understand how they deliver…

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Explanations: Innovator - These consumers are on the leading edge of change, have the highest incomes, and such high self-esteem and abundant resources that they can induldge in any or all self-orientations. They are located above the rectangle. Image is important to them as an expression of taste, independence and character. Their consumer choices are directed toward the "finer things in life." Thinkers - These consumers are the high-resource group of those who are motivated by ideals. They are…

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Bus Val

    • 8413 Words
    • 34 Pages

    as a determinant of direct foreign marketing investment. Journal of Marketing Research 9, 182–186. Bilson, C.M., Brailsford, T.J., Hooper, V.C., 2002. The explanatory power of political risk in emerging markets. International Review of Financial Analysis 11 (1), 1–27. Birkinshaw, J., Ridderstrale, J., 1999. Fighting the corporate immune system: a process study of subsidiary initiatives in multinational corporations. International Business Review 8 (2), 149–180. Bodnar, G., Tang, C., Weintrop, J.…

    • 8413 Words
    • 34 Pages
    Powerful Essays