Valet Parking Marketing

Topics: Valet parking, Management, Cash flow Pages: 23 (3161 words) Published: July 29, 2013
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Table of Contents
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Title Page………………………………………………………………………………………...1 -------------------------------------------------
Table of Contents……………………..……………………………...………….……………...2 -------------------------------------------------
Executive Summary……….………………….……………………………….….…………….3 -------------------------------------------------
The Business Description……………………………………………………………………...4 -------------------------------------------------
Market Analysis….….…………….…………………………………………………………….6 -------------------------------------------------
Vision Statement…….…...………….…………………………………………,….…..............7 -------------------------------------------------
Vision Trigger….….……...………………………………………………………….………….8 Mission Statement...……...…………………………………………………….….…………...8 Business Objectives….…………………………………………………………………………8 -------------------------------------------------

Business Operations.…….....……………………………………………………………….....9 -------------------------------------------------
Marketing .…………………..……………………………………………………………….....9 -------------------------------------------------
Services …...…………………………………………………………………………………...9 -------------------------------------------------
Price ...…...……………..……………………………………………………………………...10 -------------------------------------------------
Place .…….…………………………………………………………………………………….11 -------------------------------------------------
Promotion …..………………………………………………………………………………….11 -------------------------------------------------
Competitive Analysis…………………………………………………………………….…….12 -------------------------------------------------
Legal Structure……………………..……………………….…………………………………15 Management Expertise….……….……………………………………………………………15 -------------------------------------------------
Support Personnel….…………….……………………………………………………………16 -------------------------------------------------
Financial Information…………………………………………………………………………..17 -------------------------------------------------
Summary ...………………………………………………………………………………...…..21 -------------------------------------------------
Reference List (Bibliography)...….…..…………………………………………………….…22 -------------------------------------------------
Tables
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Table 1 Competitor Table …………………………………………………………………….15 -------------------------------------------------
Table 2 Cash Flow Analysis…………………………………………………………….........17 -------------------------------------------------
Table 3 Year 1 Cash...
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