VZT1: G. 3-Year Marketing Plan

Company G
3-Year Marketing Plan
Assessment Code: VZT1
Student Name: Brian Lowry
Student ID: 000388804
Date: March 7, 2015
Mentor Name: Sandra Willet

Table of Contents

Introduction 2
Mission Statement 2
Product Description and Classification 2
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Target Market 2
Competitive Situation Analysis 2
Analysis of Competition using Porter’s 5 Forces Model 2
SWOT Analysis 2
Strengths 2
Weaknesses 2
Opportunities 2
Threats 2
Market Objectives 2
Product Objective 2
Price Objective 2
Place Objective 2
Promotion Objective 2
Marketing Strategies 2
Product Strategies 2
Price Strategies 2
Place Strategies 2
Promotion Strategies 2
Tactics and Action Plan 2
Product Action Plan 2
Price Action Plan 2
With that being said we may have to find new suppliers or research other avenues to get the gaming system made, and have to make a well informed and financially sound choice as to the direction we will go with manufacturing the system.
Threat from Substitutes: Microsoft and Sony will always be a direct substitute for our console, but our job is to show the customer how our product is different and a better solution to their gaming system even if it is the smallest differences and, in our humblest opinion, superior.
SWOT Analysis
In this first paragraph, please introduce the SWOT analysis. For more information, see the recommended text, index topic “SWOT analysis.” This section is laid out to summarize the analysis in a table, and is then followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table.
STRENGTHS *indicates core competency
First Non Major Brand gaming console on the market
Flexible operating system
Allows play of all major console games on our Console.
Weaknesses
Low name recognition- At first we will have to hustle to find our share of the 55 billion dollar gaming industry. We will have to have a heavy ad campaign to get our name out there fast. Being we are going to be an unknown system at first we have to be creative in how we select our suppliers. Any mistake we make could and will be fatal to our company.
Opportunities
Some of our target demographic will not go away from their video game console at all. We can understand that, but we will use target ad campaigns that will attract the users in that demographic via YouTube and viral videos, and social media buzz. These will get the people we want to reach at the rate we need to reach them at which is fast and immediate.

We will also use a hands on approach at E3, CES, Insomnia Gaming shows and pretty much every comicon in the US and Europe and Japan. This will give our target demographic a hands-on time with our gaming system. We will have several systems set up on a local area network, and have a championship game battle.

Job creation we will create jobs in America for the system and put people back to