Uum Practicum Report
UNIVERSITI UTARA MALAYSIA
GRADUAN BERSATU SND BHD
CHAPTER 1: - INTRODUCTION -
1.1 ORGANIZATION PROFILE Graduan Bersatu Sdn Bhd (GBSB) was formed in 23 July 2003 in realization of a vision shared by its founding partners on being successful entrepreneurs. GBSB has experience for almost 4 years in printing shirt and corporate merchandising. They are experts in printing the shirts, premium items and merchandising.
The urge to become entrepreneurs that developed during their university years have brought together the partners to operates this business. This business is the brainchild of the Entrepreneurs Development Program, which was developed by the Entrepreneurship Development Institute, Universiti Utara Malaysia.
This unique program, one of its kinds in the university, awakens and develops the spirit of Entrepreneurship among the undergraduates. Through this program, we are able to apply theoretical knowledge obtained through our education in all aspects of practical business situations.
This valuable lesson gained motivates us to become self-employed and provide opportunity to other graduates to work together with us in our organization. It simply explains the meaning of our company “graduan bersatu”.
The partners believe in the strength, spirit, energy, know how, capabilities and the desire in each and every graduate to be successful in life. We believe by bringing
1
UNIVERSITI UTARA MALAYSIA
GRADUAN BERSATU SND BHD
these graduates together under one organization and providing equal opportunity for every one of them will create a synergy to lead our organization to greater heights.
This company is also one of the leaders in supplying shirts and merchandises to Program Latihan Khidmat Negara (PLKN). Now our company wants to expand more market through the potential colleges such as a Malaysian Allied Health Sciences Academy (MAHSA) for creating more entrepreneurs that come from young people especially among the graduates.
The company motive is to
GRADUAN BERSATU SND BHD
CHAPTER 1: - INTRODUCTION -
1.1 ORGANIZATION PROFILE Graduan Bersatu Sdn Bhd (GBSB) was formed in 23 July 2003 in realization of a vision shared by its founding partners on being successful entrepreneurs. GBSB has experience for almost 4 years in printing shirt and corporate merchandising. They are experts in printing the shirts, premium items and merchandising.
The urge to become entrepreneurs that developed during their university years have brought together the partners to operates this business. This business is the brainchild of the Entrepreneurs Development Program, which was developed by the Entrepreneurship Development Institute, Universiti Utara Malaysia.
This unique program, one of its kinds in the university, awakens and develops the spirit of Entrepreneurship among the undergraduates. Through this program, we are able to apply theoretical knowledge obtained through our education in all aspects of practical business situations.
This valuable lesson gained motivates us to become self-employed and provide opportunity to other graduates to work together with us in our organization. It simply explains the meaning of our company “graduan bersatu”.
The partners believe in the strength, spirit, energy, know how, capabilities and the desire in each and every graduate to be successful in life. We believe by bringing
1
UNIVERSITI UTARA MALAYSIA
GRADUAN BERSATU SND BHD
these graduates together under one organization and providing equal opportunity for every one of them will create a synergy to lead our organization to greater heights.
This company is also one of the leaders in supplying shirts and merchandises to Program Latihan Khidmat Negara (PLKN). Now our company wants to expand more market through the potential colleges such as a Malaysian Allied Health Sciences Academy (MAHSA) for creating more entrepreneurs that come from young people especially among the graduates.
The company motive is to
Bibliography: 4.3.1 Books Halim Hilman Abdullah. (2005). Pengurusan strategik. Malaysia: McGraw-Hill. Krajewski, L.J., & Ritzman, L.P. (2005). Operations management: Process and value chains (7th ed.). New Jersey: Pearson Education Inc. 4.3.2 Magazines Luis, R, 1995. “Being competitive” Wall street journal, September: 14. Smith. E, Samuel. M. 1999 “analysing competitive industry” Forbes, Jun: 17-18. 4.3.3 Internet http://www.marketingteacher.com/Lessons/lesson_PEST.htm http://www.tutor2u.net/business/strategy/competitive_advantage.htm http://www.12manage.com http://www.tutor2u.net http://en.wikipedia.com 46