Uum Practicum Report

Topics: SWOT analysis, Strategic management, PEST analysis Pages: 41 (10286 words) Published: March 20, 2011



1.1 ORGANIZATION PROFILE Graduan Bersatu Sdn Bhd (GBSB) was formed in 23 July 2003 in realization of a vision shared by its founding partners on being successful entrepreneurs. GBSB has experience for almost 4 years in printing shirt and corporate merchandising. They are experts in printing the shirts, premium items and merchandising.

The urge to become entrepreneurs that developed during their university years have brought together the partners to operates this business. This business is the brainchild of the Entrepreneurs Development Program, which was developed by the Entrepreneurship Development Institute, Universiti Utara Malaysia.

This unique program, one of its kinds in the university, awakens and develops the spirit of Entrepreneurship among the undergraduates. Through this program, we are able to apply theoretical knowledge obtained through our education in all aspects of practical business situations.

This valuable lesson gained motivates us to become self-employed and provide opportunity to other graduates to work together with us in our organization. It simply explains the meaning of our company “graduan bersatu”.

The partners believe in the strength, spirit, energy, know how, capabilities and the desire in each and every graduate to be successful in life. We believe by bringing




these graduates together under one organization and providing equal opportunity for every one of them will create a synergy to lead our organization to greater heights.

This company is also one of the leaders in supplying shirts and merchandises to Program Latihan Khidmat Negara (PLKN). Now our company wants to expand more market through the potential colleges such as a Malaysian Allied Health Sciences Academy (MAHSA) for creating more entrepreneurs that come from young people especially among the graduates.

The company motive is to create entrepreneurs cultures among the fresh graduates. Furthermore, its will be grateful for this company to give an opportunity for the students to involve in business especially in entrepreneur’s field.

1.2 VISION GBSB vision is “To provide customer satisfaction through efficient service and quality products”. GBSB is committed in providing quality product and service and a view to do things efficiently through our energetic young Associates who will be working in a smart partnership in meeting your organizations needs.

1.3 OBJECTIVES To be the leading supplier for merchandising items among the educational institution & corporate.




1.4 GBSB CIENTELE • • GBSB customers are mainly educational institutes and some corporate clients. Main customers are from Program Latihan Khidmat Negara. GBSB customers from educational institutes including students Matrikulation College and students local and private universities. • Corporate clients are like Maybank Berhad, Mas, NCR (M) Sdn Bhd and other goverment sector.

1.5 PRODUCTS Graduan Bersatu Sdn Bhd expertise in printing the shirts, jackets and uniforms. They also produce variety of products such as souvenirs and corporate gifts. Followings are the variety of products produced by Graduan Bersatu Sdn Bhd t-shirt, jacket, lanyard, vest, sport clothes, stickers, cap, pen, calculator, photo frame, umbrella and others.

1.6 • • • • •

Company’s Concept The company motto is “Everything Here to Create Your Identity”. The prices of products are reasonable. Produce the high quality of products with own label identity. Customer’s satisfaction is most important. Delivered the products to the customers on time.

1.7 PHILOSOPHY AND CORPORATE CULTURE GBSB holds the philosophy and practice a corporate culture to ensure their customers to always receive the best in term of products variety and quality. They



Bibliography: 4.3.1 Books Halim Hilman Abdullah. (2005). Pengurusan strategik. Malaysia: McGraw-Hill. Krajewski, L.J., & Ritzman, L.P. (2005). Operations management: Process and value chains (7th ed.). New Jersey: Pearson Education Inc.
4.3.2 Magazines Luis, R, 1995. “Being competitive” Wall street journal, September: 14. Smith. E, Samuel. M. 1999 “analysing competitive industry” Forbes, Jun: 17-18.
http://www.tutor2u.net/business/strategy/competitive_advantage.htm http://www.12manage.com http://www.tutor2u.net http://en.wikipedia.com
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