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Utah Opera Merger Essay

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Utah Opera Merger Essay
A.1.
Bill Bailey, Chairman of the Board of the Utah Opera Organization is leaning toward positively supporting the merger of the Opera and the Symphony Orchestra. Bailey favors the proposed merger for the following reasons, due to the economic climate the operas financial stability, although stable at present, could be at risk for decline in the years to come due to the declining public and private support. Also, he and the Opera trustees would like to see the opera become a top-tier organization, and with the merger that would be possible.
To reach the goals of financial stability and top tier status, and expanding the opera’s potential, Bailey would need to utilize V. H. Vroom’s theory of motivation to gain the support of the opera’s
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Commitment – Locke and Latham’s research points to the fact that individuals are more likely to buy-into goals if they are included in the goal setting process. Thus, Parker should include Abravanel, the executive committee, and the symphony members in the development of goals, for the success of the merger of the Opera and Orchestra.

4. Feedback - Effective goals include feedback. Individuals are more motivate when they can determine for themselves how they are doing. Feedback provides opportunities to clarify expectations, adjust goal difficulty, and gain recognition. After the goals are set and initiated, and to motivate for support of the merger, it will be important that Parker provide benchmark opportunities so the stakeholders of the merger can determine for themselves how they are doing.

5. Task complexity – To facilitate success, goals are necessary. The conditions around the goals, i.e. the complexity, should not discourage or restrain a person from obtaining the objective set by the goal (MindTools, 1996-2011).
In the case of a merger between the Utah opera and the symphony, the task of merging a major symphony and an opera were unprecedented therefore, the goal and objectives could become very complex. Parker will need to give the people involved in the merger time to meet the goals that they agree upon and time to learn what is expected and required to make the merger

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