Use of Social Media
For this assignment I will analyze the use of social media in the company “Ford”. I will also discuss how the social media engages it stakeholders and how such activities enhance the company’s reputation with stakeholders.
The company I have chosen as mentioned above is Ford as I feel it is a company which with the help social media, has managed to really increase its popularity sales and brand awareness, simply by the way it has taken advantage of social media and engaged with its stakeholders through social media.
Firstly social media is basically media which is based on conversation and interaction between people online. It works by using online media such as photos, videos, information, and entertainment to engage and connect with people all around the world through the internet. By connecting to all these with other people to share it enables one to share thoughts, feelings and ideas.
Social media comes in many forms ranging from social networks, blogs to wikis and forums.
Social media is basically a similar version of traditional media, such as radio television magazines and advertisements. As it technically does the same, however I would It is an improved version as it works at a much higher speed, it works at a much higher speed in the sense that more than one person can contribute back to the conversation.
Also social media has a key aspect which is as compared to traditional media, social media allows a two-way communication. Two way communications allows for companies to engage to with potential customers to gain feedback, ideas and people’s feelings about business.
Also where some of the main forms of social media, sites such as Face book and twitter have over 750 million users, as a business perspective this is a huge market. Therefore as compared to marketing in general (i.e online advertisements, radio and television) these cost companies a lot of money. Where
Social media can potentially target a bigger audience for less than a
The company I have chosen as mentioned above is Ford as I feel it is a company which with the help social media, has managed to really increase its popularity sales and brand awareness, simply by the way it has taken advantage of social media and engaged with its stakeholders through social media.
Firstly social media is basically media which is based on conversation and interaction between people online. It works by using online media such as photos, videos, information, and entertainment to engage and connect with people all around the world through the internet. By connecting to all these with other people to share it enables one to share thoughts, feelings and ideas.
Social media comes in many forms ranging from social networks, blogs to wikis and forums.
Social media is basically a similar version of traditional media, such as radio television magazines and advertisements. As it technically does the same, however I would It is an improved version as it works at a much higher speed, it works at a much higher speed in the sense that more than one person can contribute back to the conversation.
Also social media has a key aspect which is as compared to traditional media, social media allows a two-way communication. Two way communications allows for companies to engage to with potential customers to gain feedback, ideas and people’s feelings about business.
Also where some of the main forms of social media, sites such as Face book and twitter have over 750 million users, as a business perspective this is a huge market. Therefore as compared to marketing in general (i.e online advertisements, radio and television) these cost companies a lot of money. Where
Social media can potentially target a bigger audience for less than a