Use Of Propaganda In George Orwell's Animal Farm

Animal Farm’s whole story is an allegory in the form of a fairy tale by George Orwell. The entire plot, in a literal sense, is about a group of animals taking over Jones’s farm, but metaphorically, it is meant to reflect on the events of the Russian Revolution, making it easier to understand as long as one is provided with simplistic information on the subject beforehand. The purpose of this book is to address how Orwell felt towards the events surrounding the Revolution, all of which were negative. After the perceived ‘leader’, Old Major, dies, the pigs decide to take control of the farm eventually, making Napoleon the new head of Animal Farm. During the course of the book, Napoleon uses different types of propaganda to persuade the other animals to accept and respect him as their leader through propaganda strategies such as slogan, stereotyping, and card stacking. Slogan is a method of propaganda in which a phrase is used repeatedly to persuade others into doing something or acting a certain way . There were “secret meetings in the barn, and led the singing of Beasts of England, with which the meetings always ended.” (18). This keeps familiarity
This is shown when Napoleon says, “[f]For whole days at a time he would lounge in his Windsor chair in the kitchen, reading the newspapers, drinking, and occasionally feeding Moses on crusts of bread soaked in beer…and the animals were underfed.” (18). Napoleon went on to create a verbal list of everything Jones had ever done to wrong the animals of the farm. Everyone agreed that Jones was horrible to them for the most part, due to Napoleon’s facts and figures he threw at them, making him seem to be even more of a leading type. This helped Napoleon maintain the trust of the animals, like how Stalin kept his followers’ as