Use of Management Information Systems at Amazon.Com

Topics:, Electronic commerce, Online shopping Pages: 14 (4750 words) Published: June 11, 2007
Introduction is the largest retailing online company with 35 millions customers and nearly $5 billion in sales. In the beginning, the CEO Jeff Bezos started in 1995 by selling books because of the unique customer experience the Web could offer for book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. The design of the business model is such that technological innovation drives the growth of to offer more types of products at significantly lower prices. Among its many technological innovations for customers, offers a personalized shopping experience for each customer, book discovery through Search InsideThe Book, convenient checkout using 1-Click Shopping, and several community features like Listmania and Wish List that help customers discover new products and make informed buying decisions. Since 1995, has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers. Today, offers everything, literally, from tennis rackets to live Maine lobsters to diamond jewelry, and operates sites for the United Kingdom, Germany, Japan, France, Canada, and China (

In 2000, began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the e-commerce platform. Through programs such as Marketplace, Advantage, and by working with subsidiary Amazon Services, sellers of all shapes and sizes offer their wide array of selection to customers by using various components of the e-commerce platform. Furthermore, has successfully implemented their integrated system through internet by managing the information system as well as maintaining their technical and application system. The resounding success of this then, one of its kind online retail company, has proved that, by giving customers more of what they want - low prices, vast selection, and convenience - will be able to continue to gain popularity, grow and evolve as a world-class e-commerce platform.

Business System
There are two mains system that has developed for their business system, namely, the Amazon Web Service (AWS) and S3 (Simple Storage Service). Amazon Web Services was launched in 2002 and provide developers with direct access to Amazon's robust technology platform. They build on Amazon suite of web service to enable and enhance the application. Applications built using the AWS Software Developers Kit range from enhanced Associates sites that advertise products on the website to integrated solutions for retailers selling merchandise through Amazon Web Services has now released a variety of web services (programmatic access to its open APIs) that enable developers to leverage Amazon's data and robust infrastructure, easily and inexpensively. These fundamental services allow external developers and businesses to build their web applications in a reliable, scalable, and cost-effective manner. In addition, Amazon web service associate drive internet traffic to through specially formatted links that allow Amazon to track sales and other activity.

Another business system is the Amazon S3 (Simple Storage Service). It is design to make web-scale computing easier by providing web service interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It also gives Amazon access to the same highly scalable, reliable, fast, inexpensive data storage infrastructure that Amazon uses to run its own global network of websites. The function of Amazon S3 is as follows: •Write, read, and delete objects...

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• H. Gellersen, R. Wicke, M. Gaedke: WebComposition: An Object-Oriented Support System for the Web Engineering Lifecycle Electronic Proceedings of The Sixth International WWW Conference, Santa Clara, USA, April, 1997.
• F. Lyardet, Gustavo Rossi and D. Schwabe: Patterns for Dynamic Websites. Proceedings of PloP98, Allerton, USA, 1998.
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• Rossi, A. Garrido and S. Carvalho: "Design Patterns for Object-Oriented Hypermedia Applications". Pattern Languages of Programs 2, Vlissides, Coplien and Kerth eds., Addison Wesley, 1996.
• G. Rossi, D. Schwabe and A. Garrido: Design Reuse in Hypermedia Applications Development Proceedings of ACM International Conference on Hypertext (Hypertext97), Southampton, April 7-11, 1997, ACM Press.
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