Use and Abuse of Media

At the Intersection of Health, Health Care and Policy Cite this article as: W DeJong and J A Winsten The use of mass media in substance abuse prevention Health Affairs, 9, no.2 (1990):30-46 doi: 10.1377/hlthaff.9.2.30

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THE USE OF MASS MEDIA IN SUBSTANCE ABUSE PREVENTION by William DeJong and Jay A. Winsten Prologue: Over the past three decades, the American public has been heavily influenced by the power of television and its ability to shape society. Public health officials’ initial optimism about the positive influence of mass media on society led to disappointment and skepticism. That has now been replaced by a sophisticated understanding of the important role media can play when properly executed. In this article, William DeJong and Jay Winsten explore the use of mass

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